Senior Manager, Performance Marketing

PayPal • Austin, TX

2d • Hybrid

About The Position

As a PayPal Senior Manager, Performance Marketing within the PayPal B2B Merchant Marketing organization, you will play an important role in advancing PayPal’s mission and value propositions to Merchants. Our full-funnel marketing teams work to better understand our customers, identify where PayPal products can solve merchant needs, and develop marketing campaigns that effectively communicate this value. Our business operates across markets with varying levels of maturity, and merchants at different stages of their relationship with PayPal. In this role, you will help ensure we are executing effective full-funnel performance marketing campaigns that support sustainable revenue growth and efficient customer acquisition.

Requirements

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Nice To Haves

• 8+ years of experience in digital or performance marketing with experience across the marketing funnel
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA a plus
• Strong experience managing performance marketing campaigns across multiple channels
• Experience managing media agencies and external partners
• Experience leading teams and managing significant marketing budgets
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and collaboration skills
• Experience presenting campaign performance and recommendations to senior stakeholders
• Strong understanding of performance marketing platforms, measurement frameworks, and emerging marketing technologies
• Ability to operate effectively in a fast-paced, global environment

Responsibilities

• Develop and implement omnichannel paid media strategies to drive business outcomes
• Manage audience segmentation and targeting to optimize campaign performance
• Create and maintain an experimentation roadmap to test and refine marketing initiatives
• Allocate budgets across campaigns and channels to maximize return on investment
• Collaborate with leadership, finance, and analytics teams to align strategies and reporting
• Partner with media agencies to ensure continuous campaign optimization and performance
• Oversee the delivery of seamless onboarding experiences across channels
• Embed relevant content across customer lifecycle stages to address key needs
• Develop and execute global performance marketing strategies across channels including search, social, programmatic, CTV, affiliates, and emerging platforms.
• Support budget planning, allocation, and forecasting to drive performance and scalability.
• Partner with marketing leadership to align performance marketing strategies with broader business and marketing objectives.
• Drive merchant acquisition through performance marketing channels, including affiliates, referrals, rewards, and incentive-based programs.
• Oversee day-to-day performance marketing activities and collaborate with internal teams and agency partners to execute and continuously optimize campaigns across the funnel.
• Evaluate and help implement marketing technologies, automation, and AI-driven solutions that improve campaign execution, targeting, and performance optimization.
• Leverage analytics and performance metrics to evaluate campaign effectiveness, generate insights, and continuously optimize performance marketing investments.
• Manage and mentor a team of marketing specialists, supporting their professional growth and ensuring high-quality campaign execution.
• Work closely with teams across PayPal including Consumer Marketing, Creative, Sales, and Analytics to ensure alignment and maximize campaign impact.
• Support oversight of performance marketing budgets to ensure efficient allocation and strong return on investment.
• Provide regular performance reporting and insights to marketing leadership, highlighting campaign results, optimizations, and opportunities for growth.

Benefits

• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level