Senior Manager, Performance Management

About the position

The Senior Manager, Performance Management, acts as a strategic leader, guiding a team of performance managers and channel specialists to deliver outstanding results for high-value clients. This role partners closely with clients to align campaign strategies with business objectives, champions a data-driven approach to optimization, and fosters a culture of continuous improvement and innovation. The Senior Manager serves as a trusted advisor, combining strategic insight with technical expertise to help the team and clients achieve—and exceed—performance goals.

Responsibilities

• Lead and mentor performance managers and channel specialists, providing direction and support throughout the campaign lifecycle.
• Guide the team in developing, implementing, and optimizing performance marketing campaigns across digital platforms.
• Facilitate regular client performance reviews, sharing insights, progress updates, and actionable recommendations for ongoing improvement.
• Partner with clients and internal stakeholders to define KPIs and ensure all activities are aligned with desired outcomes.
• Collaborate with creative, sales, and account teams to deliver cohesive, high-quality campaigns.
• Act as a senior escalation point, helping the team quickly resolve challenges and capitalize on opportunities.
• Maintain current certifications in key platforms (Google Ads, Meta, etc.) and encourage ongoing learning within the team.
• Conduct and interpret platform audits, search query reports, and campaign health checks to proactively identify trends, risks, and opportunities.
• Champion a transparent, data-driven culture, ensuring campaign recommendations and optimizations are grounded in robust analysis.
• Serve as a key point of contact for clients, providing strategic guidance and building strong, long-term partnerships.

Requirements

• Experience leading and mentoring performance marketing teams, with a track record of success in digital campaign management.
• Strong analytical and technical skills, with experience using platform tools for audits, optimization, and reporting.
• Excellent communication and relationship-building abilities.
• Proven success in managing client relationships and presenting to stakeholders.
• Active certifications in Google Ads and Meta, with up-to-date knowledge of industry trends and best practices.

Benefits

• Medical, Dental, and Vision coverage to keep you and your family healthy.
• Competitive retirement plan with matching program in most markets.
• Ample time off, including holidays and vacation.
• Paid parental leave for new parents.
• Monthly child & dependent care reimbursement.
• Mental wellness benefits.
• Inclusive healthcare designed for every individual’s unique needs.
• Fertility coverage & menopause support.
• Pet wellness reimbursement & Rover credits.