Senior Manager, Patient Services Marketing

AstraZeneca • Boston, MA

65d

About The Position

This position will drive the development, implementation, and day-to-day management of marketing projects that increase community awareness of available patient support and the Patient Services brand (OneSource) overall. We are looking for a passionate marketer who can bring expertise in digital healthcare trends and applicable technology solutions for scalable marketing operations. This will be an excellent opportunity to master portfolio marketing in a fast-paced growth environments.

Requirements

• Bachelor’s degree in the Life Sciences or other relevant field
• 3-5+ years of professional healthcare industry experience and an understanding of marketing principles, including key principles of brand management, direct-to-consumer promotion, and patient education
• Proven success in leading print and digital marketing strategies, including SFMC Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print
• Proven success in data driven marketing and experience using AI tools to develop content efficiently (e.g. Jasper)
• Experience supporting material through the PRC (MLR) review process
• Proven ability working successfully in a fast-paced cross functional environment with many stakeholders that have competing interests
• Comfort working through uncertainty while managing multiple, competing, and frequently shifting priorities
• Working knowledge of legal, regulatory, and compliance rules within the biotech/pharmaceutical industry
• Ability to work with external vendors during the SOW, PO, and project budget accrual processes
• Strong knowledge of MS Office and ability to create and edit documents using Microsoft PowerPoint, Adobe, Excel, and Word
• Ability to present to internal and external stakeholders of 100+ people
• Ability to travel 30% of time, including occasional weekend travel

Nice To Haves

• Experience working in patient marketing in the rare disease industry or at an advertising agency supporting a patient services organization
• Strong passion for digital advancement, critical thinking, and an innovative mindset
• Long term career aspiration to advance compliant consumer marketing in a patient centric organization

Responsibilities

• Material development and management of marketing projects aiming to increase awareness about available patient support (including, but not limited to promotional brochures and materials, website development, email campaigns, digital engagement, website development, promotional brochures, program forms, and communication support)
• Leading channel strategy and development of Field/Patient Engagement tactics, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print
• Developing and executing AI-driven marketing campaigns for patients
• Using AI tools for customer segmentation and personalized marketing
• Supporting the MLR approval of marketing materials for the OneSource brand
• Working directly with contracted agencies to manage projects within assigned budgets and timelines
• Developing and maintaining good communication and collaboration with many internal cross functional stakeholders

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees