Senior Manager, Partnership Marketing

NASCAR•Daytona Beach, FL

About The Position

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join our team in the position of Senior Manager, Partnership Marketing in either our Daytona Beach, Florida or our Charlotte, North Carolina office. The Senior Manager, Partnership Marketing leads strategy and execution for assigned partner accounts, delivering high-quality programs with measurable business impact. This role shapes how partners show up across NASCAR platforms by aligning marketing strategy, activation execution, financial discipline, and cross-functional collaboration. Serving as a trusted advisor to partners and a strategic internal leader, this position balances day-to-day delivery with long-term value creation. Duties include but are not limited to: Partnership Strategy, Activation & Performance Lead development of annual partnership strategies aligned with partner objectives and NASCAR priorities. Oversee integrated activation planning and execution across content, digital, social, broadcast, experiential, and event platforms. Champion creative thinking, platform ideation, and partnership storytelling that drives relevance, performance, and renewal value. Ensure brand alignment, execution quality, and consistent performance measurement across all programs. Partner Leadership & Relationship Management Serve as senior day-to-day contact for assigned partners, providing proactive communication, strategic guidance, and problem-solving. Build strong understanding of partner businesses, categories, and marketing goals to deliver tailored solutions. Lead delivery of strategic plans, recaps, insights, and ROI/ROO storytelling to reinforce partnership value. Act as an escalation point for executional or operational challenges, driving timely resolution. Operational Excellence & Financial Management Own partner budgets with high accuracy, including proactive fund allocation, reconciliation, and financial tracking. Manage timelines, deliverables, and reporting to ensure on-time, on-budget execution. Maintain discipline across internal systems, trackers, and reporting tools; ensure data accuracy and visibility. Cross-Functional & Team Leadership Lead cross-functional coordination across Marketing, Creative, Digital, Events, Research, Legal, Finance, and Sales. Provide guidance and oversight to Managers and Coordinators when applicable, reinforcing standards, accountability, and best practices. Contribute to department-wide initiatives, process improvements, and partnership innovation. Growth & Industry Insight Identify opportunities to expand partnerships through incremental programs and enhanced integrations. Support renewal strategy development through strong performance narratives and insights. Stay current on trends across sports, entertainment, marketing, and sponsorship.

Requirements

Bachelor’s degree and 7+ years of experience in partnership marketing, sponsorship, brand marketing, or agency environments (league/property experience preferred) or equivalent combination of education and experience.
Strong partnership marketing strategy and activation expertise.
High emotional intelligence with ability to build trusted relationships.
Financial acumen with experience managing budgets and forecasts.
Clear, confident communicator with strong presentation and storytelling skills.
Ability to think strategically while remaining execution oriented.
Proven ability to lead cross-functional teams and manage complexity.
Deep understanding of the sponsorship and sports marketing landscape.
Proficiency in CRM systems, financial tools, and reporting platforms.
Ability to travel 30-40% including weekends.

Responsibilities

Partnership Strategy, Activation & Performance Lead development of annual partnership strategies aligned with partner objectives and NASCAR priorities.
Oversee integrated activation planning and execution across content, digital, social, broadcast, experiential, and event platforms.
Champion creative thinking, platform ideation, and partnership storytelling that drives relevance, performance, and renewal value.
Ensure brand alignment, execution quality, and consistent performance measurement across all programs.
Serve as senior day-to-day contact for assigned partners, providing proactive communication, strategic guidance, and problem-solving.
Build strong understanding of partner businesses, categories, and marketing goals to deliver tailored solutions.
Lead delivery of strategic plans, recaps, insights, and ROI/ROO storytelling to reinforce partnership value.
Act as an escalation point for executional or operational challenges, driving timely resolution.
Own partner budgets with high accuracy, including proactive fund allocation, reconciliation, and financial tracking.
Manage timelines, deliverables, and reporting to ensure on-time, on-budget execution.
Maintain discipline across internal systems, trackers, and reporting tools; ensure data accuracy and visibility.
Lead cross-functional coordination across Marketing, Creative, Digital, Events, Research, Legal, Finance, and Sales.
Provide guidance and oversight to Managers and Coordinators when applicable, reinforcing standards, accountability, and best practices.
Contribute to department-wide initiatives, process improvements, and partnership innovation.
Identify opportunities to expand partnerships through incremental programs and enhanced integrations.
Support renewal strategy development through strong performance narratives and insights.
Stay current on trends across sports, entertainment, marketing, and sponsorship.