Senior Manager (Partner), US Field Force Deployment and Sales Force Effectiveness

Astellas Pharma, Inc.•Northbrook, IL

76d

About The Position

The Senior Manager (Partner), Strategic Field Force Deployment and Sales Force Effectiveness drives Astellas' sales strategy by developing and implementing long-term planning processes, targeting tools and customer insights, sales impact KPIs and metrics to optimize sales force performance and execution. Collaborating with Sales, Marketing, Market Access and Commercial Operations leadership, this role ensures sales activities align with brand strategies and delivers data-driven insights to support critical business decisions. By fostering cross-functional partnerships, this position equips sales teams with resources to maximize customer engagement and drive sales success.

Responsibilities

Develop Strategic Sales Plans: Lead the creation of data-driven customer targeting strategies, call plans and tools to enhance Sales Force execution for internal sales organizations.
Support field activation strategies that align with omnichannel marketing objectives to enhance healthcare professional (HCP) engagement
Assist in the implementation of Next Best Engagement (NBE) solutions, ensuring seamless integration with Veeva systems
Support precision customer engagement workstreams through data-driven omnichannel insights in collaboration with multiple cross departmental stakeholders Field Analytics, Sales, Brand, Incentive Compensation, Data Enablement, Customer Insights and Field Technology and DigitalX teams
Deliver Actionable Insights: Analyze sales data to generate key insights and provide actionable recommendations, including triggers, alerts and Next Best Action (NBA) suggestions, to Sales and Marketing leadership for business critical decision-making.
Develop Sales Force Effectiveness and KPIs: Lead sales force alignments, targeting, segmentation, dynamic alerts and Next Best Action (NBA) suggestions, while supporting brand analytics and reporting teams to optimize Sale Force execution.
Innovate Targeting Practices: Introduce innovative targeting and call planning methodologies by leveraging industry trends, benchmark, dynamic alerts and Next Best Action (NBA) suggestions to enhance Sales Force effectiveness and execution.
Drive Cross-Functional Alignment: Collaborate with Sales, Brand, Customer Insights and other external partners to align on objectives, apply industry best practices and manage vendors to support strategic initiatives.
Oversee Quarterly Call Plans: Lead the development, communication and implementation of quarterly call plans, incorporating key performance metrics to track execution and call plan adherence.
Manage Call Plan Refinement: Own the field refinement and feedback platform, ensuring timely updates to call plans, delivering post-refinement change summaries and provide related execution training.
Manage External Partnerships: Oversee relationships with vendors, consultants and commercial partners to support and achieve business objectives.
Optimize Resource Allocation: Provide insights to maximize the impact of product details and samples, enhancing sales performance across products and teams.
Train Sales Teams: Educate sales teams on reporting tools, enhancing their use for targeting and call planning management and strategic decision-making.
Sales Leadership Support: Actively participate in preparation for National Sales Meetings, Leadership Forums and industry conferences including strategy and communication development and presentation of Strategic Field Force Deployment driven initiatives, program launches and related end-user trainings