Senior Manager, Partner Marketing

Ōura

79d • $128,000 - $186,000

About The Position

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped 2.5 million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. We’re looking for a strategic and driven Senior Manager, Partner Marketing to build and lead our partner marketing strategy across brand, integration, and channel partners. This highly visible role will define how we show up with our most important partners—shaping the narrative, building co-marketing programs, and developing scalable playbooks that deliver measurable impact. In addition to driving joint marketing strategies, this role will also lead brand and experiential initiatives with partners, crafting standout collaborations and activations that elevate our brand, deepen engagement, and create culturally resonant moments. You will oversee a Partner Marketing Manager, collaborate closely with senior leadership, and work cross-functionally across Marketing, Business Development, Product, and Sales to influence priorities and drive growth through our partner ecosystem.

Requirements

• 8–10+ years of experience in partner marketing, channel marketing, brand marketing, or product marketing roles in a high-growth B2B or consumer tech company.
• Proven experience building partner marketing strategies from the ground up and driving measurable impact.
• Strong leadership skills with experience managing and developing direct reports.
• Exceptional strategic thinking and executive communication skills; adept at influencing senior leaders and external partners.
• Deep experience driving cross-functional collaboration and managing complex multi-channel campaigns.
• Strong creative instincts and ability to translate brand strategy into compelling campaigns and experiences.
• Data-driven approach to measuring marketing impact and optimizing performance.
• Thrives in a fast-paced, high-growth environment with evolving priorities.

Responsibilities

• Build and own the comprehensive partner marketing strategy spanning brand, integration, and channel partners, aligned to company growth goals.
• Lead, coach, and develop a Partner Marketing Manager, fostering a high-performance and collaborative team culture.
• Partner with senior leadership to prioritize initiatives, secure alignment, and influence partner and internal roadmaps.
• Develop brand marketing initiatives and experiential activations that elevate our brand through partner collaborations (e.g. major sponsorships, tentpole events, retail activations).
• Oversee creative campaigns, content, and storytelling that strengthen our brand and drive awareness among target audiences.
• Define tiered partner frameworks, value propositions, and go-to-market strategies across integration, channel, and brand partners.
• Own messaging and positioning for strategic partnerships, ensuring clarity, consistency, and resonance across all customer-facing channels.
• Lead development of integrated co-marketing campaigns (content, social, lifecycle, events, paid) with partners, ensuring brand alignment and shared KPIs.
• Collaborate with Product Marketing to launch and communicate new partner integrations and platform features.
• Manage campaign planning and execution end-to-end, including creative development, asset production, launch, and optimization.
• Establish KPIs for partner marketing, track and analyze performance, and report on partner-driven contributions to brand, pipeline, and revenue.
• Build scalable toolkits, processes, and best practices to enable internal teams and partners to execute campaigns effectively.
• Serve as a visible advocate for partners internally, championing their goals while driving mutual business outcomes.

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees