Senior Manager, Paid Search

Real Chemistry

95d • $75,000 - $90,000

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Real Chemistry is looking for a remote Senior Manager, Paid Search to join its integrated growing Activation team! This role will be focused on Paid Search - overseeing, and crafting tactical SEM plans, managing the teams’ activation and success of those programs. You’d operate in partnership with account planning and analytics teams to understand clients’ business objectives and media goals, collaborating on how best to achieve those goals.

Requirements

• 4-7+ years of campaign management experience in SEM platforms.
• Past experience or enthusiasm working within the healthcare vertical would be a benefit, but not required.
• Comfortable and capable working in technical platforms – Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor, Microsoft Ads, SA360).
• Experience leveraging Bid Management tools (Doubleclick Search, Kenshoo, etc.) and 3rd Party Tracking Tools (Doubleclick, Adobe, Floodlight, etc.).
• Understanding of Strategy in the service of different KPIs according to different Business Objectives (CPA, Impression Share / SOV, CPL, etc.).
• Capable and experienced in communicating with clients & vendors – from pitching ideas, delivering analysis and insight, to just friendly, human relations.
• Ability to build relationships with internal teams and enthusiasm for finding new ways to foster relationships with team members in a different work environments.

Responsibilities

• Lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
• Develop positive relationships with search community, vendors and Directors for optimal service levels and results.
• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis.
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
• Build, or assist in crafting, POVs, standard methodologies, and key process documentation.
• Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers.

Benefits

• Comprehensive benefit program and perks, tailored to your region.
• Free snacks in offices.
• Generous holiday and paid time off.
• Options for private medical, dental, and vision plans.
• Support in saving for the future.
• Mental wellness coaching and support.
• Access to more than 13,000 online classes with LinkedIn Learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level