Senior Manager, Owned Marketing (Fidelity.com)

Fidelity Investments • Merrimack, NH

216d • Hybrid

About The Position

As a Senior Manager, Owned Marketing, you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives. You will be aligned to Fidelity.com (web/ landing pages) product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives. This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills.

Requirements

• Bachelor's degree or equivalent with 8+ years of experience or Master's with 6+ years of experience in marketing, advertising and/or marketing communications.
• Prior marketing communications and/or agency experience.
• Experience leading owned campaigns and managing websites.
• Ability to collaborate with cross-functional teams.
• Strong analytical skills and ability to interpret data.
• Excellent PowerPoint, Excel, Outlook, Word skills.
• Prior experience with JIRA and Adobe suite is a plus.
• Knowledge of Financial Service Industry and products preferred.

Nice To Haves

• Agency experience.
• Experience with Agile principles.
• A/B testing experience.

Responsibilities

• Drive Owned marketing initiatives for the Fidelity Wealth Management marketing team.
• Develop and implement Owned Channel strategy and recommendations.
• Coordinate and support marketing campaigns and Owned Channel initiatives.
• Manage websites and landing pages to communicate product offerings aligned to a marketing strategy.
• Collaborate with user experience (UX) copywriters and designers, as well as cross channel marketing partners.
• Analyze data to make strategic recommendations and drive a channel learning agenda.
• Interact with and influence senior leaders and peers.
• Provide clear direction and maintain communication about work and results.

Benefits

• Hybrid working model blending onsite and offsite work experiences.
• Opportunity to work in a fast-paced, client-centric environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree