Senior Manager, Owned Marketing (Fidelity.com)

Fidelity Investments • Boston, MA

216d • Hybrid

About The Position

As a Senior Manager, Owned Marketing, you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives. You will be aligned to Fidelity.com (web/ landing pages) product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives. This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills.

Requirements

• Bachelor's or equivalent with 8+ years of experience or Master's with 6+ years of experience in marketing, advertising and/or marketing communications.
• Experience leading owned campaigns, including defining targeting and test plan strategy.
• Experience managing websites and landing pages to communicate product offerings aligned to a marketing strategy.
• Ability to collaborate with UX copywriters and designers, as well as cross-channel marketing partners.
• Demonstrated ability to confidently interact with and influence senior leaders and peers.
• Excellent PowerPoint, Excel, Outlook, Word skills required.
• Prior experience with JIRA and Adobe suite a plus.
• Knowledge of Financial Service Industry and our Products and Services preferred.

Nice To Haves

• Agency experience.
• Experience with Agile principles.
• A/B testing experience, including building out testing strategy.

Responsibilities

• Drive Owned marketing initiatives for the Fidelity Wealth Management marketing team.
• Inform channel strategy, manage creative, and implement owned channels while focusing on customer experience, brand alignment, efficiency, quality, and driving business results.
• Lead and coordinate Owned programs supporting team initiatives.
• Advocate for the Owned Fidelity Wealth Management Fidelity.com marketing strategy and the customer experience across the projects you lead.
• Collaborate with Communications Strategy, Creative, Paid Channel, Production, and Project Management teams.

Benefits

• Hybrid working model blending onsite and offsite work experiences.
• Most hybrid roles require associates to work onsite every other week.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree