Senior Manager, Operations, Driver Communications and Engagement (Last Mile Delivery)

Walmart•Bentonville, AR

3d•$90,000 - $180,000

About The Position

As part of the Last Mile Delivery (LMD) organization, our Driver Content, Communications & Engagement team connects hundreds of thousands of gig drivers nationwide through the Spark Driver App. We create meaningful touchpoints that raise awareness, educate, and inspire engagement. Our mission? To deliver personalized, contextualized experiences that empower drivers and build long-term loyalty—using data-driven insights and innovative communication strategies. We’re looking for a strategic leader to define and execute how we communicate with our driver community. As Senior Manager, Driver Communications & Engagement, you will own the vision for editorial strategy, channel optimization, engagement programs, and platform evolution. You’ll lead a high-performing team and partner cross-functionally to deliver communications that drive adoption, retention, and satisfaction. Your work will directly influence the success of our delivery network and the experience of every driver on the platform. What you'll do... Lead Editorial Strategy Develop and execute unified communication plans for product launches, platform initiatives, and engagement programs. Craft storytelling frameworks tailored to driver personas, lifecycle stages, and success milestones. Oversee crisis communication to ensure speed, transparency, and trust during unexpected events. Own the Communication Platform Act as the business owner for our driver communication platform, shaping its strategic evolution. Partner with engineering, product, and analytics teams to enhance capabilities and deliver best-in-class experiences. Influence the future of the Spark Driver App’s communication tools and technology stack. Manage and Develop a High-Performing Team Foster a culture of innovation, operational rigor, and driver obsession. Set clear goals, coach for excellence, and create growth pathways for team members. Drive Operational Excellence Optimize workflows for content development, targeting, measurement, and iteration. Analyze performance data to surface insights and continuously improve engagement strategies. Collaborate with analytics teams to evolve KPI frameworks that tie communication efforts to business outcomes.

Requirements

Experience: 8+ years in communications, lifecycle marketing, or engagement strategy—ideally in a platform, marketplace, or gig-economy context; 3+ years managing a team.
Storytelling Expertise: Ability to craft emotionally resonant, action-driven narratives that build trust and loyalty.
Proven Impact: Track record of developing and scaling communication strategies that drive measurable outcomes (adoption, engagement, retention).
Technical Skills: Familiarity with campaign platforms (Braze, Salesforce Marketing Cloud, Iterable ), CRM systems, audience segmentation, and lifecycle messaging strategies.
Lifecycle Engagement Knowledge: Expertise in designing segmentation-based messaging strategies across the driver journey—from onboarding to long-term retention.
Bachelor’s degree in Business Administration, Engineering, Operations , or related field and 3 years’ experience in operations, project management, or related area OR 5 years’ experience in operations, project management, or related area.
1 year’s supervisory experience.

Nice To Haves

Leadership of cross-functional task forces or projects
Masters, Masters: Operations Management
Project Management - Project Management Professional - Certification

Responsibilities

Lead Editorial Strategy Develop and execute unified communication plans for product launches, platform initiatives, and engagement programs.
Craft storytelling frameworks tailored to driver personas, lifecycle stages, and success milestones.
Oversee crisis communication to ensure speed, transparency, and trust during unexpected events.
Own the Communication Platform Act as the business owner for our driver communication platform, shaping its strategic evolution.
Partner with engineering, product, and analytics teams to enhance capabilities and deliver best-in-class experiences.
Influence the future of the Spark Driver App’s communication tools and technology stack.
Manage and Develop a High-Performing Team Foster a culture of innovation, operational rigor, and driver obsession.
Set clear goals, coach for excellence, and create growth pathways for team members.
Drive Operational Excellence Optimize workflows for content development, targeting, measurement, and iteration.
Analyze performance data to surface insights and continuously improve engagement strategies.
Collaborate with analytics teams to evolve KPI frameworks that tie communication efforts to business outcomes.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include : - Stock