Senior Manager, Operations Analytics and Marketing Intelligence

Wal-Mart•Bentonville, AR

45d•$90,000 - $180,000•Onsite

About The Position

Marketing Intelligence is a new, high-impact function within Sam's Club's Marketing organization. As the Senior Manager of Operations Analytics & Marketing Intelligence, you'll lead efforts to connect marketing activities to business outcomes and tell a consistent, data-driven story of how our campaigns drive growth. This role is perfect for someone who thrives at the intersection of analytics, strategy, and innovation, and is passionate about leveraging AI and advanced analytics to optimize performance marketing and paid media investments.

Requirements

Proven expertise: 7+ years in marketing analytics, operations analytics, or related fields, with experience in performance marketing and media optimization.
Technical depth: Strong skills in SQL, Python, and advanced analytics tools; proficiency in visualization platforms like Tableau or Power BI.
AI mindset: Experience applying AI/ML techniques to marketing analytics and a passion for driving innovation through technology.
Strategic thinking: Ability to connect marketing metrics to business objectives and influence executive decision-making.
Leadership excellence: Track record of building and mentoring teams in a fast-paced, data-driven environment.
Communication skills: Exceptional ability to craft stories from data and present insights to diverse stakeholders.

Responsibilities

Build the Marketing Intelligence function: Establish frameworks that measure marketing effectiveness and ladder up to enterprise objectives.
Drive performance insights: Develop and implement media mix models, campaign performance optimization strategies, and paid media analytics to improve ROI.
Tell the story: Translate complex data into clear, compelling narratives that demonstrate how marketing activities impact business results.
Partner for success: Collaborate with world-class data and analytics teams to deliver actionable insights and scalable solutions.
Lead innovation: Champion AI-driven approaches for marketing analytics and ensure the team is equipped to leverage emerging technologies.
Influence decisions: Present insights to senior leadership and guide strategic investments across marketing channels.
Mentor and grow talent: Build a high-performing team focused on continuous learning and cutting-edge analytics practices.

Benefits

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).