Senior Manager of Performance MarketingNew

Carta • New York, NY

266d • $174,000 - $218,000

About The Position

The Senior Manager of Performance Marketing at Carta will play a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta's business units. This position is essential for collaborating with Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations. The role involves developing winning strategies for paid media across all segments, optimizing channel efficacy, architecting predictable and efficient pipeline strategies, fostering a culture of innovation, standardizing paid media planning, budgeting, and reporting, and driving team excellence by mentoring and managing a high-performing team of marketers.

Requirements

• 7-10 years of experience in B2B demand generation and/or performance marketing with at least 3 years experience leading a demand gen function.
• Experience managing direct reports across performance marketing and analytics.
• Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4).
• Familiar with Marketing Automation and Attribution tools (Marketo Measure, Bizible, Salesforce).
• Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc).
• Comfortable with ABM Platforms and DSPs (e.g. 6Sense, Demandbase, ZoomInfo MarketingOS).
• BA required.

Nice To Haves

• SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred.
• Understanding of the latest in marketing mix modeling and predictive analytics preferred.

Responsibilities

• Set Winning Strategies for Paid Media Across All Segments.
• Optimize Channel Efficacy.
• Architect Predictable and Efficient Pipeline.
• Foster a Culture of Innovation.
• Standardize Paid Media Planning, Budgeting, and Reporting.
• Drive team excellence.

Benefits

• Market competitive salary
• Equity for all full-time roles
• Exceptional benefits
• Commission plans for applicable roles

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Health and Personal Care Retailers
• Education Level: Bachelor's degree