Senior Manager of Marketing

January • New York, NY

92d

About The Position

At January, we're transforming the lives of consumers by bringing humanity to consumer finance. Our data-driven products help financial institutions streamline their collections, offering borrowers straightforward and compassionate solutions to regain financial stability and control over their lives. We're not just expanding access to credit – we're restoring dignity and giving millions of people the chance to achieve financial freedom. We’re looking for a hands-on GTM marketer who can help us break into new accounts, accelerate deals, and strengthen our presence in the market. This is not a demand-gen role focused on MQLs. Success is measured in pipeline contribution, sales velocity, and win rates. You’ll partner closely with Sales and Product to bring January’s story to life for the most strategic prospects in financial services. As our Senior Manager of Marketing, you will convey the valuable work we’re doing in consumer finance. You will help us become an industry leader in existing and new markets while amplifying our brand awareness. You will report to our VP of Revenue. In parallel, you’ll work cross-functionally with the entire organization, leveraging Sales, Product, Finance, and Legal to design initiatives that accelerate January’s growth.

Requirements

• Enterprise GTM Experience: 3–6 years in B2B marketing, with direct experience supporting >$100K ACV, multi-stakeholder deals. Exposure to enterprise SaaS, fintech, or regulated industries strongly preferred.
• Proven Pipeline Impact: Clear track record of marketing programs that drove measurable pipeline contribution and influenced revenue outcomes—not just supporting brand or demand-gen activity.
• ABM & Field Marketing Skills: Hands-on experience executing account-based campaigns, managing conferences and executive events, and turning field activity into real pipeline.
• Analytical & Systems-Oriented: Obsessed with understanding what’s working, what’s not, and how to improve. Can speak in pipeline %, conversion, and ROI, not vanity metrics.
• Sales Partnership: Comfortable working daily with enterprise AEs and sales leadership. You’ve built collateral that sellers actually use and can point to metrics that improved sales cycles.
• Strong Writing & Storytelling: Ability to package complex financial and regulatory topics into compelling narratives for buyers and internal stakeholders.
• Scrappy Builder: Thrives in lean, fast-moving environments. Willing and able to run campaigns end-to-end (from copywriting to vendor management to reporting).

Responsibilities

• Generate Pipeline: Own measurable marketing contribution to new logo pipeline (~20% target). Design and execute ABM, event, and high-touch campaigns to source our ICP and create coverage for 2026 growth goals.
• Amplify Brand Awareness: Improve our visibility with top banks and dream prospects. Manage our presence at conferences and industry events, execute high-impact ABM plays, and ensure >75% of our top-25 targets know who we are.
• Enable Sales: Build and maintain a repeatable library of insight-led collateral (discovery guides, ROI calculators, POV decks, EB presentations). Drive adoption with AEs to reduce prep time and increase POV-to-EB conversion rates.
• Refine Messaging & Positioning: Develop tight feedback loops with Sales, CS, and Product to continuously sharpen January’s narrative. Validate resonance through controlled outreach, win/loss analysis, and market feedback.
• Capture Market Insights: Distill signals from events, competitors, and client conversations into actionable insights that shape campaigns and product positioning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees