EverPro - Senior Manager of Lifecycle Marketing (Remote, US)

EverCommerce

28d • $130,000 - $140,000 • Remote

About The Position

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/ Business/Vertical: The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers. Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management. The Senior Lifecycle Marketing Manager is a critical, high-impact role responsible for driving lifecycle performance, pipeline efficiency, and long-term customer value across a diverse portfolio of SaaS brands. This role directly influences revenue outcomes by improving conversion, velocity, retention, and expansion through data-driven lifecycle strategy and marketing automation excellence. You will own the end-to-end lifecycle marketing strategy — from acquisition through advocacy — while leading complex marketing automation platform (MAP) strategy, with a primary focus on Marketo. This role blends strategic ownership, technical depth, and people leadership, with clear accountability for prioritizing work based on business impact rather than stakeholder demand alone. You’ll partner closely with Demand, Digital, Customer Marketing, Sales, RevOps, and Product teams to deliver the right message to the right customer at the right moment — at scale — while continuously optimizing for measurable performance and ROI.

Requirements

• 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred.
• 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives.
• Deep Marketo expertise required; Marketo certification strongly preferred.
• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms.
• Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards.
• Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting.
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
• Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions.
• Advanced familiarity with HTML/CSS.
• Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership.
• Comfortable operating in a fast-paced, high-growth, and evolving environment.
• Exceptional verbal and written communication skills.
• Strong attention to detail and operational discipline.

Nice To Haves

• MAP and/or Salesforce Admin certifications are a strong plus.

Responsibilities

• Lifecycle Strategy & Business Impact
• Platform Migration & Marketing Automation Leadership
• Campaign Execution & Optimization
• Cross-Functional Partnership
• Prioritization & Operational Excellence
• Team Leadership

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed