Urban Outfitters Senior Manager of Influencer, Celebrity & Affiliate

Urban Outfitters • Philadelphia, PA

43d

About The Position

Urban Outfitters is looking for a Senior Manager of Influencer, Celebrity & Affiliate. The Senior Manager of Influencer, Celebrity & Affiliate – will drive cultural relevance and brand equity for UO by lea ding iconic partnerships with influencers, global celebrities, breakthrough musicians, and Gen Z cultural leaders. This role will lead best - in - class talent and influencer campaigns, optimize our affiliate marketing initiatives, and lead talent casting across a variety of initiatives, and collaborate with the Associate Director, Brand Partnerships to set the strategic vision for how UO shows up across culture and entertainment more broadly . The ideal candidate is a strategic marketer with an instinct for driving partnerships with strong ROI and commercial impact , and a relationship - builder who brings creative courage and industry fluency . They should have a track record of creating and executing Influencer & Affiliate campaigns as well as 360 brand partnerships that foster meaningful relationships with our partners, our consumer and drive business growth.

Requirements

• Education: Bachelor’s degree or equivalent experience desired.
• Experience: 6+ years of experience in a celebrity, entertainment marketing, music, or partnerships role.
• Demographic Knowledge: Demonstrate an understanding of the target customer and the ability to select the appropriate product/trend that will appeal to the customer and meet their expectations.
• Data Fluency: Strong understanding of Influencer KPIs and comfortability with analyzing data to optimize spend for ROAS. Experience working with Analytics teams and foundational knowledge of Google Analytics and Excel is a must.
• Cultural Expertise: Deep knowledge of the music, film, arts and sports that are relevant to our target customer.
• Storytelling Ability: Strength with communicating a compelling brand narrative both written and orally. Ability to brief and inspire internal teams and external partners.
• Negotiation & Contracting Expertise: Advanced skill in structuring talent and IP agreements, including exclusivity clauses, usage rights, and long-term partnerships.
• Measurement Frameworks for Brand Equity: Comfort working with brand lift, earned media value (EMV), and sentiment analysis tools to evaluate the long-term impact of talent partnerships.
• Retail + DTC Brand Integration: Experience bringing talent partnerships into product development, and in-store storytelling.
• Platform-Specific Fluency: Deep knowledge of how talent performs across TikTok, Instagram, Pinterest, YouTube, and emerging platforms; understanding of platform-native content formats.
• Communication: Positive, professional, and timely communication with internal cross-functional teams, and external partners.
• Time Management: Proactively plans and controls time to efficiently deliver team priorities and meet deadlines.
• Strategic Thinking: Never lose sight of larger company and team initiatives and strategy; consider KPIs at every stage of the decision-making process.
• Detail Orientation: Focus on and manage the small details of a task or project to consistently produce high-quality work.
• Leadership Ability: Take charge of the strategic direction for talent partnerships at UO and lead the decisions that lead to those outcomes. Hold yourself accountable.
• Inclusivity: Commitment to fostering diversity and inclusion within the workplace.

Responsibilities

• Drive Talent Partnerships
• Ensure Strong Affiliate ROAS
• Foster Relationships
• Talent Discovery & Trend Forecasting
• Event & Experience Integration
• Music Strategy
• Effective Campaign Management
• Cross - functional Leadership
• Brand Advocacy
• Creative Oversight

Benefits

• URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees