Sr. Manager of Growth Creative

ARMRA Colostrum

29d•Remote

About The Position

We’re seeking a Senior Manager of Growth Creative to lead and evolve the creative growth engine at ARMRA. This highly strategic and creative leader will architect and scale performance marketing content operations—developing world-class workflows and playbooks to deliver engaging, high-converting creative across Meta, TikTok, YouTube Shorts, and beyond. This role will be instrumental in transforming complex health and wellness messaging into compelling content that drives customer acquisition and revenue growth. This is a unique opportunity to shape the creative future of a high-growth, science-backed brand.

Requirements

Have 7-10+ years of driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty).
Show a track record of scaling Meta/TikTok spend while maintaining or lowering CAC.
Thrive on rapid iteration—you’ve turned “concept → live ad” in under 72 hours more times than you can count.
Speak both creative and quant—comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics.
Have a deep bench of UGC creators, editors, and motion designers you can tap day-one.
Excel at leading teams: hiring, coaching, setting KPIs, and fostering a test-and-learn culture.
Are fluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make).
Operate like an owner—proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment.

Nice To Haves

Experience with MMM or incrementality platforms (Recast, Mutinex, Robyn).
Past work in regulated or science-backed categories (supplements, beauty-care).
Familiarity with international expansion creative nuances (EU/UK, SEA).

Responsibilities

Creative Growth Engine
Stand up and refine the performance marketing hook-farm workflow.
Build the playbooks for concepting, UGC sourcing, scripting, post-production, and asset QA.
Channel-Specific Paid Strategy
Set creative roadmaps for Meta ASC/ABO, TikTok Spark, YouTube Shorts, P-Max, and emerging surfaces.
Partner with the media-buying team to hit weekly spend/CAC targets and refresh rates.
Data-driven Testing & Reporting
Define success thresholds (thumb-stop rate, cost-per-incremental-purchase).
Run incrementality tests (lift, geo, hold-out) and translate findings into creative briefs.
Cross-Functional Brand Alignment
Translate science-heavy brand pillars (Gut, Immunity, Barrier Repair) into performance hooks without dumbing them down.
Sync with Brand, Retention, and Product teams on launches, promos, and new audience insights.
Team Leadership & Vendor Ecosystem
Lead a hybrid squad of in-house editors, UGC coordinators, freelance creators, and post houses.
Negotiate, brief, and QA agency or creator deliverables at scale.
Process & Tooling Ownership
Own creative library taxonomy, automated kill-rules, and performance dashboards (Looker/Motion).
Continually improve our production tech stack (AI clip-generation, dynamic text overlays, motion templates).