Westgate Resorts is looking for an insightful, data-driven, and collaborative Senior Manager of Digital Analytics to lead the strategy, implementation, and reporting of digital analytics across our flagship hospitality and vacation ownership websites. In this role, you’ll shape how data drives smarter decisions around eCommerce performance, customer behavior, website optimization, digital marketing, SEO/SEM strategies, and revenue opportunities. If you love transforming data into stories, solving tricky analytics challenges, and influencing high-level decisions that directly impact bookings, guest experience, and business growth, this is the role for you. You’ll work hands-on with GA4/Google Analytics 360, GTM, paid media tracking, attribution modeling, A/B testing, dashboarding, and cross-functional analytics initiatives. You’ll partner with Revenue Management, Digital Marketing, Inventory, Call Center, SEO, and Paid Media teams to deliver insights that shape strategy across the enterprise. This leadership position reports directly to the National Director of Rentals within the Marketing organization. To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values: Integrity Passion Work Ethic