We are seeking a highly motivated and strategic Senior Manager of Demand Generation & Content who will own our demand generation and content marketing programs. You will lead the strategy, execution, and optimization of campaigns and content across multiple channels to attract, engage, and convert our target audience. Your expertise in content strategy, demand generation, lifecycle, events, SEO, paid advertising, inbound marketing, website optimization, and ability to leverage AI across all workflows will be pivotal to success. You’ll develop content that inspires action — connecting LifeLabs Learning’s distinctive voice and science-backed approach to the people and companies that need it most. Your role is to amplify the impact of LifeLabs’ event strategy by aligning event activities with broader marketing and revenue goals. You’ll partner closely with the Events Manager to ensure each event—whether a Culture Club, Partner Event, or Conference—drives measurable engagement, leads, and brand visibility. As a key leader in our marketing team, you’ll increase our reach, revenue, and brand impact by creating a cohesive and data-informed growth engine. You’ll manage a Content Coordinator and Events Manager and partner with agencies, freelancers, and cross-functional teams to bring campaigns and stories to life. You’ll be a pillar of our marketing engine — helping us share the value of LifeLabs’ unique approach to skills development and manager training with our ideal customer profiles.