Senior Manager of Data Strategy

WWE•New York, NY

1d•$82,500 - $110,000

About The Position

WWE® is the global leader in sports entertainment, creating and delivering original content 52 weeks a year to a global audience. The company is committed to family-friendly entertainment across its television programming, Premium Live Events, digital media, and publishing platforms, reaching over 1 billion households worldwide. WWE is part of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company that also owns UFC and PBR. TKO's properties reach 1 billion households across 210 countries and territories, organizing over 500 live events annually and attracting more than three million fans. TKO also partners with major sports rights holders through IMG and On Location. The Senior Manager of Data Strategy will be responsible for collecting, interpreting, and synthesizing data to uncover property, category, audience, and cultural insights that position TKO and its properties (UFC, WWE, PBR) as partnership powerhouses. The ideal candidate is a confident communicator and natural data storyteller, capable of educating others and improving their self-sufficiency over time. This individual will serve as the Global Partnerships point person for collaboration with the TKO Analytics team and third-party research vendors, ensuring maximum value extraction from all resources. The role sits within the Marketing Solutions team, utilizing data and insights to support initial partnership pitches, contracting, and measuring the delivery and success of active partnerships to facilitate renewals. This person must be adept at merging analytical and creative thinking, transforming metrics into impactful stories that align with unique partner objectives. Organization, problem-solving, and the ability to pivot quickly are essential. The candidate should thrive in a supportive team environment that values collaboration, innovation, and leadership.

Requirements

High degree of literacy in the methodologies of syndicated sources (e.g. Nielsen, YouGov, MRI), custom survey data (e.g. Fluency, Wakefield, IPSOS), and social listening data (Zoomph, Sprinklr, Meltwater), as well as industry trend monitoring
Ability to analyze, interpret, and collate data from different sources into a cohesive story
Curiosity, creativity, and a passion for how data can fuel smarter, more impactful work
Experience in building centralized, automated resources (i.e. dashboards) to service a multi-faceted organization
Ability to recognize gaps in research/insights related to partnerships and recommend solutions or new tools to service the team
Ability to construct sides/presentations with clear narrative and compelling flow; experience building in PowerPoint, Google Slides, Keynote, and/or Canva
Comfort with ideating collaboratively or as an individual
Excellent communication skills, with the ability to articulate clearly in both writing and speech
Demonstrated ability to stay organized and prioritize in an extremely fast-paced environment
Passionate, driven, and personally accountable with a commanding presence and energy
Minimum of 5 to 7 years of related experience, preferably at a research company, sport league or team, media company, media/creative agency, or the marketing organization of a brand
Bachelor’s Degree required

Nice To Haves

Experience working in a revenue-generating division a plus

Responsibilities

Collaborate with internal TKO Analytics team to understand viewership measurement from media rights holders and syndicated sources across TKO properties; establish clear guidelines and timelines for viewership data deployment within Global Partnerships
Work with internal Revenue Strategy and Product Development teams to centralize metrics and create accessible dashboards for Global Partnerships team
Liaise with third-party partnership study vendors to establish benchmarks and analyze data on an asset and property level
Serve as point person between third-party partnership study vendors and Partnership Marketing teams to kick off studies for individual partners
Provide additional context and support as third-party studies are shared with partners
Explore and become point person for full breadth of syndicated research tools, custom studies, and outside sources available to support Global Partnerships
Craft insights-driven narratives to validate partnership outreach collateral and proposals; participate in pitch calls to help present narratives
Create targeted demo and behavioral audience profiles as library content and on ad hoc basis