Senior Manager of Customer Marketing

Safety Chain•Anywhere USA, IL

3d•Remote

About The Position

SafetyChain Software is hiring a Senior Manager of Customer Marketing to own the programs that turn our enterprise customers into advocates, expansion opportunities, and long-term revenue multipliers. This is a high-visibility role that sits at the intersection of retention, growth, and brand — directly tied to the NRR and expansion pipeline that drive SafetyChain's next stage of growth. You'll lead our customer lifecycle programs, executive roundtables, Customer Advisory Board, annual Customer Summit, and advocacy engine — working closely with Sales, Customer Success, Product Marketing, and the Executive team. If you've marketed to $100M+ enterprise accounts, understand the complexity of long sales cycles, and want to build something that actually moves a revenue number, this role was written for you. We're also an AI-forward team. We expect this person to actively use AI to work faster, test more, and operate at a level of output that goes beyond their headcount. If you've already figured out how to use AI to scale your marketing work — and you think of it as a core part of your craft, not an experiment — you'll fit right in. Who We Are SafetyChain is a rapidly scaling B2B SaaS provider revolutionizing plant management for Food and Beverage manufacturers by improving yield, maximizing productivity, and ensuring compliance. Our customers include some of the most recognizable names in food and beverage manufacturing — Tyson Foods, Clif Bar, Driscoll’s and dozens of others operating under serious compliance and operational pressure. We grow when our customers succeed and bring us deeper into their operations. That makes customer marketing one of the most strategically important functions in the company. What You'll Do In a high-impact, high-visibility role, the Senior Manager of Customer Marketing will play a critical role in scaling our customer marketing motion — working closely with Sales, Customer Success, Product Marketing, and the Events team. If you've marketed to $100M+ revenue enterprise accounts, thrive in strategic sales cycle environments, and are passionate about turning customers into advocates and revenue multipliers, this is the opportunity for you.

Requirements

5–7 years of experience in B2B marketing, with 2–3 years in customer marketing or customer advocacy roles
Experience marketing to Enterprise-level customers with $100M+ in revenue and long, complex sales cycles
Strong grasp of account-based marketing (ABM) principles, customer segmentation, and customer lifecycle tactics
Demonstrated success leading customer events, summits, or CABs
Exceptional storytelling, content development, and project management skills
Data-driven mindset with experience measuring influence on pipeline and retention
AI-forward operator — you actively use AI tools to accelerate content creation, campaign building, and program operations. You've built workflows that let you produce more, test faster, and operate above your bandwidth. This is a core expectation, not a bonus.
Strong collaboration and communication skills, with experience working cross-functionally across Sales, CS, Product, Marketing and executives

Nice To Haves

Experience in vertical B2B SaaS — familiarity with manufacturing, supply chain, food & beverage, or similarly complex operational industries is a meaningful advantage
Tools: Salesforce, marketing automation platforms, project management tools, and advocacy platforms

Responsibilities

Lifecycle Marketing & Revenue Impact Plan and execute customer lifecycle campaigns that drive adoption, satisfaction, expansion, and renewal
Partner with Account Management and CS to identify and prioritize expansion-ready accounts for ABM-style campaigns and plays
Align programs with revenue goals — measuring marketing's influence on pipeline creation, expansion deal velocity, and NRR
Customer Advocacy & Storytelling Develop and manage a steady pipeline of customer stories, references, and testimonials
Collaborate with Product Marketing, CS and implementation to deploy assets across the customer journey, supporting acquisition, expansion, and retention
Activate customers as brand champions through reviews, referrals, speaking engagements, and peer communities
Customer Events: Summit, CABs & Executive Roundtables Co-lead planning and execution of ChainReaction, our annual Customer Summit: content strategy, customer speakers, customer communications, and advocacy integration
Coordinate Executive Customer Advisory Board (CAB) initiatives with product team — meeting logistics, content planning, follow-ups, and engagement strategies
Plan and run Executive Roundtable programs that create high-value peer conversations for senior customer stakeholders and deepen strategic account relationships
Work closely with Customer Success, Product, and the Exec team to shape CAB and roundtable programming that aligns with product feedback loops, roadmap influence, and account growth
Enablement & Asset Management Develop customer-facing collateral, reference repositories, and internal toolkits to support Sales and Customer Success in driving value-focused conversations
Maintain a well-organized library of logos, quotes, videos, and reference materials for internal and external use
Reporting & Optimization Track key metrics including advocacy participation rates, reference win rates, campaign influence on pipeline, and NRR contribution
Provide actionable insights to improve performance and demonstrate marketing impact across the customer lifecycle