Senior Manager of Consumer Insights & Analytics

TJX Companies•Framingham, MA

3d•Hybrid

About The Position

The Senior Manager of Consumer Insights will join a growing, collaborative and critical team leading key work to drive growth across the TJX portfolio of brands. The Senior Manager will be responsible for leading insights and analysis to guide brand strategies, platform development, and creative. They will also be responsible for leading our consumer panel and understanding sentiment and perceptual trends impacting the TJX business. The successful candidate should have expertise in leading research and analytics to guide brand and experience strategies. They demonstrate strong analytics and insight generation, business sense and strategic influencing, and ability to distill sophisticated data into a simple story. They will work cross-functionally with a wide variety of partners, including Brand Marketing, Media, Senior Leaders, other Insight & Analytic Leaders in US and globally and external research partners.

Requirements

Bachelor’s degree
8+ years of proven experience in consumer insights, market research or analytics, including 4+ years leading and managing insight and analytic professionals / teams
Background in leading end to end insight generation- envisioning the right approach, leading analysis, and generating insight and action- from primary research, including significant quantitative experience
Experience influencing across a broad array of internal and external partners including guiding and influencing brand strategy
Naturally curious with passion for understanding customer behavior and trends, advocating for the customer, and growing in the Insights & Analytics function
Adept at presenting complex concepts in an easy to understand and actionable way
Attention to details and able to grasp the big picture
Experience in leading a team to develop, analyze, synthesize, and communicate data and insights effectively
Strong collaboration and ability to keep projects on track
High degree of proficiency with Microsoft Office products
This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote.

Responsibilities

Envision and lead consumer insights work for two key TJX brands (such as segmentation, brand strategy, brand platform creative testing, consumer journey, etc.) to influence brand strategies and executions.
Lead team in owning key customer panel insights from longitudinal and custom panel research and own and optimize the panel capability to drive greater impact and efficiency.
Analyze quantitative data and understand the why behind the data through qualitative findings.
Connect the dots across various data sources to determine overall implications and leverage insights as the basis to influence strategy.
Lead direct report and key agencies/vendors.