Senior Manager, North America Integrated Marketing

Brooks Running • Seattle, WA

7d • Onsite

About The Position

The Brooks NA marketing team drives regional strategy, go-to-market planning, activations, and campaign prioritization for all NA brand and regional marketing campaigns. Our focus is to attract new audiences to the Brooks brand and drive consideration at critical points in the customer journey to deliver key performance metrics such as market share, revenue, and brand affinity. As the Senior Manager, North America Integrated Marketing, you will elevate the North America (NA) regional planning and development of seasonal go-to-market marketing campaigns, drive evergreen initiatives and take on a more strategic leadership role. You will drive brand-level projects and provide strong guidance to channel teams. You will work closely with the Director to make higher-level choices and offer feedback to global teams that influence broader strategies. Additionally, you will take on increased accountability for delivering NA and regional plans, mentor and lead a larger team, and identify opportunities to improve processes and marketing opportunities that push the brand forward. The ideal candidate has proven leadership experience, excels at unifying cross-functional teams, and has a keen ability to mentor others while balancing big-picture thinking with flawless execution.

Requirements

• Bachelor’s degree in marketing or a related field, or equivalent experience
• 10+ years of experience in brand or product marketing, with demonstrated success in leadership roles
• 5+ years of management experience, with a proven track record of leading and mentoring teams
• Expertise in cross-functional collaboration and the ability to drive alignment across diverse teams
• Strong strategic thinking, planning, and conceptual skills, with the ability to execute flawlessly
• Excellent verbal and written communication skills, with the ability to build trust and inspire others
• Strong presentation skills, with the ability to influence and inspire stakeholders at all levels
• Ability to drive complex projects without a written playbook and solution issues independently
• Proactive and innovative mindset, with a drive to identify opportunities and push boundaries
• Exceptional organizational and project management skills, with an ability to balance multiple priorities
• Embraces and embodies the Brooks values!

Responsibilities

• Strategic Leadership and Brand Guidance Lead the planning and development of NA seasonal marketing go-to-market initiatives with key cross-functional stakeholders and global brand teams
• Own regional strategy providing stronger brand-level guidance to channel teams to drive the development of impactful assets and tactics that align with overall brand strategy
• Partner with Director to make high-level decisions and, when needed, independently steer initiatives to completion
• Accountability for Regional and Global Integration Take ownership of delivering NA and regional marketing plans, ensuring they align with broader business objectives and timelines
• Partner with the Director to deliver robust feedback and insights to global teams, influencing global strategy to better address regional needs
• Build and maintain relationships with global brand managers, regional owners, channel teams and sales teams to ensure plans are integrated and effective
• Campaign Development and Execution Oversee the development of go-to-market and tactical plans that integrate a purposeful point of view on the runner’s experience
• Manage tactical planning for seasonal campaigns, ensuring alignment across teams and the delivery of high-quality marketing activations
• Lead team to conduct campaign optimizations, retros, and reporting in partnership with channel owners to improve performance and learnings for future initiatives
• Empower and guide cross-channel SMEs to drive integration on channel led opportunities
• Team Leadership and Mentorship Lead, coach, and mentor a larger team, fostering career development, growth opportunities and identifying succession plans
• Empower team members to take ownership of initiatives and encourage collaboration across the organization
• Build a culture of accountability, innovation, and excellence within the team
• Process Innovation and Opportunity Identification Continuously evaluate and unify processes to improve efficiency and effectiveness across regional marketing operations
• Identify and explore new marketing opportunities and innovative approaches to propel the brand forward
• Champion process improvements and cross-functional collaboration to ensure seamless execution of marketing plans
• Stakeholder Communication and Collaboration Present regional seasonal marketing campaigns and tactical plans to key stakeholders, including Sales Management, Marketing Leadership, and Executive Leadership teams
• Maintain clear and proactive communication with stakeholders, ensuring alignment and understanding of marketing strategies and priorities
• Serve as a cross-functional and leadership influencer, driving alignment and inspiring collaboration across diverse teams to achieve shared goals

Benefits

• Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Paid Time Off - Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Bonus -in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level