Senior Manager, Neurology HCP Marketing

Eisai•Nutley, NJ

20h

About The Position

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai’s human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you. The Senior Manager, Neurology HCP Marketing, will contribute to the development and implementation of HCP marketing initiatives within Eisai’s Alzheimer’s disease (AD) team. This individual will be responsible for the end-to-end tactical execution of personal and omnichannel promotion programs, including field sales resources and media assets. This role represents a key opportunity for a talented, passionate marketer to lead important and innovative commercial work streams for a highly visible, growing brand.

Requirements

Bachelor's degree (BA/BS) in related field with 5+ years of relevant experience (e.g., sales, marketing, product management) in pharma/biotech industry.
OR a combination of equivalent education and experience.
Experience working with PhRMA and Regulatory/Legal guidelines for healthcare provider interactions to ensure compliance.
Experience working with and directing agencies and strategic vendors.
Travel is estimated at 20% of the time, including some weekend travel
Communication & Cross-functional Influence
Critical Thinking & Business Agility
Customer Engagement
Marketing Fundamentals
Mentoring/ People Development
Omnichannel Strategy
Product / Business Knowledge
Project Mgmt. / Data Analytics

Nice To Haves

Experience with medical, legal and regulatory approval process for promotional programs, preferred.
Co-promote experience preferred

Responsibilities

Partner with internal stakeholders (cross-functional marketing members, promotional review committee, training, medical, market access) and liaise with agency partners to develop and execute promotional materials
Implement personal promotional tactics, including messaging, campaign pull-through, field team resources, and in-office initiatives
Lead third party and agency partners to develop omnichannel content
Project management from planning through execution, ensuring all deliverables are met on time and within budget
Support financial processes including PO management, spend tracking, and budget reporting to Finance and HCP leadership
Cultivate relationships amongst the field sales team; represent HCP marketing tactics and establish relationships to seek feedback on material development
Partner with Business Intelligence and Analytics to closely monitor performance within designated area and identify opportunities for optimization
Work effectively with alliance partners and continue to advance US partnership with collaboration partners. Co-promote experience preferred
Participate in the development of brand business plans
Ensure compliance with all regulatory, legal, and corporate guidelines in the development and delivery of promotional materials
Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc)
Represent the brand with internal and external stakeholders, including Global and Regional colleagues