Senior Manager, National Field Activation

Labcorp • Durham, NC

1d • Hybrid

About The Position

The Senior Manager, National Field Activation plays a pivotal role in driving growth and enhancing brand perception in local markets. This position partners closely with divisional sales leaders and cross-functional marketing teams to orchestrate strategic product introductions, integrated campaigns, scalable programs, and sales activation initiatives. The role is critical to supporting divisional growth plans and achieving revenue targets through innovative, data-driven marketing strategies.
Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

Requirements

• Education: Bachelor’s degree in Marketing, Communications or Business-related.
• Experience: 8+ years of marketing or sales enablement experience, preferably in healthcare, diagnostics, or complex B2B environments
• 1–2 years of experience navigating healthcare industry dynamics
• Core Competencies: Proven ability to develop and execute strategic marketing plans and sales activation programs that deliver measurable growth
• Demonstrated success implementing programs that enhance field performance and operational efficiency
• Strong collaboration and stakeholder management skills; ability to influence and work effectively across cross-functional teams and all organizational levels
• Expertise in analyzing market data, customer insights, and campaign performance metrics to drive data-informed decisions and optimize strategies
• Technical Skills: High proficiency with project and content management platforms (e.g., Workfront, Adobe, Poppulo or equivalents)
• Familiarity with marketing automation tools and CRM systems (ie. Salesforce)
• Additional Skills: Strong organizational and project management capabilities; able to manage multiple complex initiatives within time and budget constraints
• Excellent written and verbal communication skills, including advanced copywriting and editing proficiency
• Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and maintain a solutions-oriented mindset

Responsibilities

• Strategic Planning: Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.
• Product Sales Activation: Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.
• Marketing Communication: Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience.
• Sales Activation Programs: Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.
• Cross-functional Collaboration: Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.
• Data-driven Optimization: Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.
• Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees