Senior Manager, Merchandising

Laura Mercier Cosmetics and ReVive Skincare-posted 3 months ago

$117,500 - $156,500/Yr

Full-time • Mid Level

Remote • New York, NY

1,001-5,000 employees

Health and Personal Care Retailers

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The Senior Manager of eCommerce, Laura Mercier, will play a critical role in owning day-to-day site operations, optimizing the customer journey, and driving eCommerce performance on Shopify. You will work cross-functionally with Creative, Marketing, Demand Planning, and CX teams to create a seamless and high-converting shopping experience. This role requires a data-driven mindset, strong attention to detail, and a passion for building best-in-class digital experiences in the beauty space.

Own the day-to-day operations of the eCommerce site (Shopify Plus), ensuring product pages, collections, banners, and merchandising are up to date and aligned with brand and promotional calendars.
Own and plan the eCommerce promotional calendar, coordinating cross-functionally to align product launches, sales events, and marketing campaigns with site updates and operational readiness.
Lead ongoing site optimizations including UX/UI improvements, navigation, product discovery, and checkout experience to improve conversion rate, AOV, and customer satisfaction.
Manage product launches, seasonal campaigns, and promotions across the site with excellence in execution.
Serve as the in-house Shopify expert-managing customizations, apps, integrations, and troubleshooting.
Collaborate with Digital Operations team to implement new features, solve platform issues, and maintain site performance and reliability.
Stay current on Shopify updates and emerging tools to continuously enhance site functionality and speed.
Monitor and analyze eCommerce KPIs (traffic, CVR, AOV, bounce rate, revenue) to identify trends and opportunities.
Set up A/B tests and develop hypotheses to optimize site performance and inform broader strategy.
Report on eCommerce performance weekly and monthly with actionable insights and recommendations.
Partner with Brand Marketing to support paid campaigns, product drops, and promotions with aligned site experiences and landing pages.
Work closely with Creative and Content teams to ensure consistent storytelling across the digital ecosystem.
Collaborate with Demand Planning and Operations teams to ensure sufficient inventory levels to support upcoming site promotions, product launches, and seasonal campaigns-proactively flagging risks and recommending adjustments to the promotional calendar as needed.
Collaborate with Customer Experience and Ops teams to reduce friction and improve post-purchase experience.

5-7 years of experience in eCommerce, preferably at a fast-growing DTC brand (beauty or lifestyle industry preferred).
Hands-on experience with Shopify Plus is required, including managing apps, custom templates, and third-party integrations.
Strong understanding of eCommerce best practices including conversion optimization, site merchandising, and digital merchandising.
Proficient in Google Analytics, Shopify analytics, heat mapping tools (e.g., Clarity), and A/B testing platforms.
Experience with CRM tools, Gorgias, and other DTC eCommerce tools is a plus.
Excellent project management skills with the ability to manage multiple priorities and deadlines.
Detail-oriented with strong analytical skills and a user-first mindset.
Passion for beauty, wellness, and digital innovation.

"Hybrid First" Model - 3 days in office with 2 work from home
"Work From Anywhere" - Freedom to work six weeks annually from the location of your choice.
Complimentary Products - Free and discounted products on new releases and fan-favorites.
Professional Development - Exposure to senior leadership, learning and development programs, and career advancement opportunities.
Community Engagement - Volunteer opportunities in the communities in which we live and work.
Health & Wellbeing Perks - Comprehensive medical, dental, vision, and lifestyle benefits.
Time-Off - Generous PTO, 14 company-paid holidays, parental leave, and flexible Summer Fridays.
401(k) - Retirement plan through a 401(k) with 100% match on the first 4% contribution.

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