Senior Manager Merch Optimization & Analytics

Express, Inc.•Columbus, OH

45d

About The Position

The eCommerce Sr. Manager of Merchandising Optimization & Analytics is responsible for driving site performance and enhancing the customer experience through strategic merchandising and data-driven decision making. This role oversees conversion optimization, forecasting, and sales projections to maximize revenue and profitability for the eCommerce channel. Leveraging research, analytics, and performance insights, the Sr. Manager develops and executes merchandising strategies that improve product presentation, navigation and overall site effectiveness. In addition, this position ensures operational accuracy across the website and app, delivering a seamless, engaging and consistent shopping experience for customers.

Requirements

Bachelor's Degree
10+ years of related work experience in ecommerce
Expert user Omniture, Report Builder, Microsoft Office
Strong project management, analytical, problem solving, and verbal/written communication skills required
Proficient in analytics and site management systems

Nice To Haves

Highly motivated/self-starter with a sense of ownership, a willingness to learn
Previous ecommerce or planning experience
Previous experience in a fast paced, retail environment

Responsibilities

Develop and execute digital merchandising strategies and tactics that align with overall eCommerce initiatives to maximize conversion and sales across categories and digital channels.
Drive revenue growth by analyzing and optimizing the customer path to product, improving page performance, refining category presentation, and leveraging advanced web analytics and A/B testing.
Lead optimization of key digital experiences, including site navigation, category sort, on-site search, personalization, and product/content recommendations.
Provide data-driven insights to guide strategy and enhance all digital touchpoints, ensuring a seamless and engaging shopping experience.
Act as a key stakeholder in achieving eCommerce financial goals, influencing cross-functional teams to adjust tactics and capture business opportunities.
Contribute to the eCommerce strategic roadmap, with a focus on search, sort, recommendations, navigation, and site enhancements.
Develop seasonal and quarterly merchandising strategies that meet financial targets and reflect the brand vision.
Participate in go-to-market planning to bring key merchandising concepts to life digitally.
Define and monitor key performance indicators, tracking performance over time and providing actionable, data-based recommendations to drive conversion, revenue, and customer satisfaction.
Develop and maintain accurate sales forecasts on a yearly, quarterly, monthly and daily basis, proecting revenue, margin and key performance metrics to maximize profitability and drive overall growth for the eCommerce channel.
Analyze site performance across traffic sources, visitor segments, and behaviors to identify opportunities for optimization and growth.
Lead the A/B testing program, including intake and prioritization of test requests, communication of results to stakeholders, and execution of next steps based on findings.
Develop dashboards and reporting tools that deliver clear visibility into business performance, tailoring insights to leadership and cross-functional partners.
Partner with Decision Science and Technology teams to enable personalization and data-driven experiences.
Identify and implement innovative analytical tools, products, and methodologies to improve measurement and decision-making.
Inform product and project decisions pre- and post-launch through robust analytics, industry best practices, and testing initiatives.
Build organizational knowledge of web analytics and educate senior leadership on emerging digital and multi-channel customer trends.
Manage site merchandising execution to ensure on-time delivery of accurate product sorts, search functionality, categorization, and recommendations in collaboration with eCommerce development and operations teams.
Oversee product activation and attribution across site and app, ensuring accuracy of photography, copy, attributes, filters, and navigation.
Develop quarterly and seasonal business insights to guide decision-making and optimize site performance.
Monitor category, navigation, and product performance, providing weekly reporting and actionable analysis to drive continuous improvement.
Manage vendor relationships for analytics platforms, search, sort, ratings, and reviews to ensure best-in-class functionality and service.
Conduct competitive analysis to identify industry best practices, emerging digital experiences, and opportunities for innovation.
Collaborate with Production, Merchandising, and Tech Design to manage the sample process and maintain accurate product data for both the site and app.
Drive process improvements to increase efficiency and enhance the customer experience.
Oversee and develop a team responsible for analytics, site merchandising, and testing strategy, ensuring continuous innovation and operational excellence.
Mentor, coach, and provide career pathing and growth opportunities to team members, fostering skill development and long-term success.
Champion a culture of data-driven decision-making across teams, leveraging insights to influence business strategies and achieve financial objectives.