Senior Manager, Match Day Marketing (Independent Consultant)

United States Soccer Federation 1 • Atlanta, GA

20h

About The Position

The Senior Manager, Matchday and Growth Marketing will lead the strategic planning, execution, and optimization of integrated marketing campaigns that elevate the matchday experience, expand the Federation’s fanbase, and foster deeper connections with supporters across all channels. The ideal candidate is a strategic thinker and hands-on executor with proven experience in live event marketing, digital growth, and brand storytelling. They thrive in a fast-paced, results-driven environment and have a passion for soccer, fan culture, and growing the sport in the U.S.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 7–10 years of experience in marketing, with at least 3 years focused on live event or sports marketing and growth/digital marketing.
• Strong expertise in integrated marketing, campaign management, paid media, CRM, and fan engagement strategies.
• Proven track record of delivering measurable business results (ticket sales, fan acquisition, digital engagement).
• Excellent project management, communication, and leadership skills.
• Capable of working in fast-paced and demanding environments.
• Must be able to connect “micro” details to the “macro” vision and mission.
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).
• Passion for soccer and understanding of the U.S. sports and entertainment landscape.
• Ability to travel and work non-traditional hours, including nights and weekends, for matchdays and events.

Nice To Haves

• Experience working in the sports industry.
• Passion for soccer and a deep knowledge of the soccer landscape in the United States.
• Spanish or bilingual language skills a plus.

Responsibilities

• Matchday Marketing Develop and execute integrated marketing campaigns to drive ticket sales, attendance, and fan engagement for U.S. Soccer controlled national team matches.
• Collaborate with Events & Ticketing, Partnerships, Event Operations, Brand, Content, Social and Communications teams to deliver best-in-class matchday experiences.
• Lead creative thinking and development of promotional assets (paid media, digital, social, email, in-stadium activations).
• Create, deliver and measure a holistic go-to-market plan for matches inclusive of goals and the full marketing mix from announcement to matchday in domestic and international markets.
• Develop and drive match announcement strategy specifically for senior national team events, working closely with Local Organizing Committees (LOCs) and Sports and Entertainment Commissions (SECs) in local markets plus External Communications and Content teams to drive immediate impact and ticket sales.
• Act as the central hub for all Matchday-related activities, anticipating challenges and proactively addressing issues before they escalate.
• Lead all Matchday external and internal marketing planning and delivery meetings, establishing and managing meeting cadences, and ensure effective communication across teams.
• Manage and provide regular updates to key stakeholders on all matchday projects and initiatives.
• Oversee the match announcement process, bringing innovative and creative approaches to execution.
• Focus on proposition development and match storylines for matches in partnership with Brand, Events & Ticketing, Communications and Content teams.
• Collect, manage, organize and present campaign reporting to share performance and learnings with cross functional and senior leadership teams.
• Collaborate with analytics and product teams to communicate data and technical requirements for performance marketing needs and prioritize initiatives based on business objectives.
• Growth Marketing Lead digital marketing strategies focused on fan acquisition, engagement, and retention across paid media, CRM, and owned channels.
• Partner with Content, Digital, and Data Analytics teams to design growth campaigns that expand reach, drive conversions, and maximize lifetime value of fans.
• Provide strategic guidance to team members and cross-functional partners.
• Champion a fan-first mindset within the organization, advocating for innovative approaches to deepen connections with U.S. Soccer supporters.
• Maintain and take ownership of marketing initiatives to help drive awareness to U.S. Soccer events and programs by tracking goals, KPI’s and forecasts.
• Manage marketing approach and media strategy to scale impact of match announcements and drive conversion (sales).
• Lead relationship with key agency stakeholders and digital buyers to drive forward U.S. Soccer’s marketing and revenue goals.
• Leverage data-driven insights and A/B testing to improve campaign performance and efficiency.
• Develop and manage performance marketing budgets, reporting on ROI and key metrics.
• Manage agency and vendor relationships to deliver high-quality, on-brand campaigns.
• Collaborate with sales team to drive ticket sales, acquire new fans and Insiders (loyalty members) through all marketing channels including paid search, SEO, affiliate and paid social in partnership with marketing.
• Work with creative and marketing teams to lead the testing pipeline Develop strategies to enhance segmentation, targeting, personalization and reach across paid channels.
• Optimize vendor relationships to increase performance and process efficiency while holding vendors and partners accountable to KPI goals.
• LOCs Incorporate local market nuances into planning and execution to ensure tailored, relevant experiences.
• Create in-market relationships with CVBs, Sports Commissions and local organizations to help drive interest in awareness in events.
• Partner with local influencers and creators to drive awareness and conversion for matches.
• Bring exciting and brand-new ideas localized for announcements

Benefits

• U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.
• U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law.
• This policy applies to all our employment practices within our organization.
• We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 51-100 employees