Senior Manager, Marketing

(Usta) United States Tennis Association • Alameda, CA

224d • $98,000 - $110,000 • Remote

About The Position

The United States Tennis Association, Northern California Section (USTA NorCal), based in Alameda, California, is a not-for-profit volunteer-based organization promoting and growing the game of tennis across Northern California and Northwest Nevada since 1953. As one of 17 geographic sections of the governing body of tennis in the United States, USTA NorCal is deeply rooted in its commitment to building an active and engaged tennis community. USTA NorCal engages audiences across the whole community and brings tennis to a diverse set of players of all ages, backgrounds, and skill levels. From grassroots tennis in the parks, organized leagues, and tournaments to tennis scholarships, grants, and education resources, this team champions tennis throughout Northern California. The role involves managing the overall planning and implementation for Marketing, including social media, communications, public relations digital strategies, major events execution, and sponsorships at USTA NorCal. The Senior Manager will ensure marketing goals are understood by staff and work with the Executive Director to develop and implement plans to achieve these goals.

Requirements

• B.A/B.S. in Marketing, Communications, or related field experience.
• 5+ years of marketing experience in integrated marketing and communication.
• Proven experience and savvy in digital and social media.
• In-depth knowledge of marketing concepts, principles, digital and social marketing best practices.
• Excellent copywriting, editing, and proofreading skills.
• Experience leading, managing, and motivating a team.
• Strong analytical ability.
• Demonstrated experience in planning, managing, and implementing marketing projects.
• Ability and experience in special events planning, hosting, and execution.
• Ability to evaluate and facilitate a wide range of marketing tactics.
• Proficient in Microsoft Office: Word, Excel, PowerPoint & G Suite, Design software, Wix, and Video Meetings.

Nice To Haves

• Graphic design skills, basic website layout, and editing experience.
• Ability to work both independently and collaboratively.
• Strong project management skills including planning, delegation and budgeting.
• Proactive, self-motivated, team player.

Responsibilities

• Manage the overall planning and implementation for Marketing, including social media, communications, public relations digital strategies, major events execution, and sponsorships.
• Analyze the impact of marketing plans designed around USTA NorCal's Strategic Plan.
• Lead, manage and motivate a team of creative, customer service focused staff.
• Drive, develop, manage strategic marketing and branding plan.
• Evaluate, analyze and recommend effective ways to deliver messaging and marketing objectives.
• Plan and execute high-profile events such as the Section Connection, She Rallies: Sip & Serve, Junior Player Party, and the Hall of Fame.
• Manage and oversee the implementation of integrated digital and social media plans.
• Manage regular analytics reporting and tracking, interpret implications, report metrics, and flag issues regarding all digital platforms.
• Manage an annual marketing calendar with organizational initiatives and events.
• Conduct research and proactive outreach to secure sponsorships.
• Manage relationships and liaise with printers and designers.
• Educate staff and organization partners on brand awareness.

Benefits

• Hybrid with Flexibility approach for remote working.
• Comprehensive benefits including medical, dental, vision, and life insurance.
• Generous paid time off policy including vacation, sick, and paid holidays.
• 401(k) with employer matching (up to 5%).
• Learning and Development programs.
• Resources for overall mental and emotional wellness.
• Personalized health management program, pet insurance, commuter benefits, identity theft protection.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Personal and Laundry Services
• Education Level: Bachelor's degree