Sr. Manager, Marketing Technology & Operations

Fortive•Greenville, SC

5h•Remote

About The Position

ServiceChannel is seeking a dynamic and detail-oriented Senior Manager, Marketing Technology & Operations. In this pivotal role, the Senior Manager, Marketing Technology & Operations will own the strategy, administration, and optimization of the company’s marketing technology ecosystem and operational infrastructure. This role serves as the internal authority for marketing systems, automation, and scalable go-to-market execution. This position partners closely with Marketing, Sales, Sales Operations, Analytics, and IT to ensure marketing initiatives are efficient, measurable, and aligned to pipeline and revenue goals. The role blends strategic planning, technical execution, and cross-functional leadership to deliver scalable, data-driven marketing programs. This is a senior, high-autonomy role responsible for owning outcomes, driving operational excellence, and internalizing strategic capabilities traditionally supported by external partners.

Requirements

7–10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations.
Deep hands-on experience with marketing automation platforms (HubSpot preferred; or similar systems acceptable).
Strong experience supporting ABM platforms and account-based marketing methodologies.
Proven track record of designing and operationalizing scalable GTM, lifecycle, and lead management processes.
Experience managing marketing technology integrations, APIs, and data flow architecture.
Demonstrated experience supporting attribution modeling and revenue performance reporting.
Familiarity with AI tools and automation use cases within marketing operations environments.
Strong project management and cross-functional stakeholder communication skills.
Ability to operate independently with a high degree of ownership and strategic problem-solving.

Responsibilities

Marketing & Sales Technology Ownership
Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems.
Serve as the primary owner of marketing automation infrastructure including:
Workflows and automation logic
Lead lifecycle stages and status management
Lead scoring, routing, and qualification frameworks
Forms, fields, naming conventions, and data governance
Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting.
Establish governance, documentation, best practices, and a long-term marketing technology roadmap.
Campaign Enablement & ABM Execution
Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns across email, paid media, web, events, and ABM programs.
Enable ABM execution through account segmentation, intent data activation, audience orchestration, and personalization workflows.
Ensure tracking, attribution, and performance measurement are built into campaign execution from inception.
Lead complex or high-impact GTM initiatives and campaign builds.
AI & Process Optimization
Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency.
Pilot and scale AI use cases such as predictive scoring, workflow automation, campaign performance insights, and data quality enhancements.
Continuously improve marketing processes to reduce manual effort, increase scalability, and accelerate speed-to-market.
Analytics Enablement & Data Integrity
Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement.
Translate leadership and GTM business questions into operational and technical requirements that support measurement and insight generation.
Project Leadership & Cross-Functional Collaboration
Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes.
Act as the connective partner between Marketing, Sales, Sales Ops, Analytics, and IT teams.
Establish project timelines, success metrics, change management plans, and documentation standards for operational initiatives.
Enable internal teams through training, process documentation, and self-service resources.