Senior Manager, Marketing Strategy and Operations

Macy's Jobs • New York, NY

67d

About The Position

The Senior Manager, Seasonal Marketing Planning plays a key role in shaping and operationalizing the integrated seasonal marketing plans across the enterprise. This role is responsible for leading the seasonal planning process — building the calendar, coordinating across all marketing functions and external partners, and ensuring clear alignment and execution against seasonal moments. In addition to leading the cross-functional coordination efforts, this role owns the development of executive-level materials that clearly communicate the integrated seasonal plans to senior leadership twice a year. They will work closely with the Sr. Director of Integrated Marketing Planning, acting as a day-to-day planning lead and key connector across Brand, Media, Creative, CRM, Digital, and other functions to drive alignment and action. This role requires strong project leadership, cross-functional collaboration, and a high level of clarity and precision in executive communications.

Requirements

• Bachelor’s degree required; advanced degree a plus.
• 5–8 years of experience in marketing planning, brand strategy, or cross-functional project management.
• Experience in a matrixed marketing organization, preferably within retail, e-commerce, or consumer brands.
• Prior experience supporting or leading integrated marketing campaigns or planning processes.
• Exposure to executive-level stakeholders; experience developing senior-level presentation materials is a must.
• Strong organizational and project management skills with exceptional attention to detail.
• Skilled at coordinating inputs from multiple teams and managing deadlines in a fast-paced environment.
• Excellent written and visual communication skills; must be able to build clean, compelling executive presentations.
• Strong relationship builder and collaborator — able to work effectively across teams with varying priorities.
• Proficient in PowerPoint/Google Slides, with a strong eye for visual storytelling and formatting.
• Proactive, solutions-oriented, and able to manage ambiguity with confidence.

Responsibilities

• Lead the end-to-end development of seasonal marketing plans in partnership with the VP Marketing Transformation and Sr. Director Integrated Marketing Planning, including building timelines, input frameworks, and plan documentation.
• Act as the day-to-day owner of the seasonal planning calendar — coordinating inputs, managing deadlines, and ensuring clarity across workstreams.
• Facilitate working sessions with Brand, Media, Creative, CRM, Stores, and external agency partners to drive alignment and sequencing of key marketing moments.
• Proactively identify gaps, conflicts, or overlaps across plans and collaborate with partners to resolve them quickly.
• Track, manage, and communicate seasonal planning status and next steps to stakeholders across the marketing org.
• Own the development of high-impact executive presentations summarizing the seasonal marketing plan — aligning on structure, distilling key inputs, and translating plans into clear and visual materials.
• Work closely with the Sr. Director to ensure seasonal plans ladder up to enterprise goals and are communicated effectively to CMO, VP, and SVP audiences.
• Serve as the 'keeper' of the seasonal marketing narrative — ensuring consistency and clarity across all outputs shared with leadership.
• Act as a central liaison between marketing teams and partner functions (e.g., Merchandising, Operations, Product, Digital) to ensure seasonal plans reflect enterprise priorities.
• Drive alignment between internal teams and external agency partners to ensure coordinated execution across campaigns and channels.
• Manage communication cadences, pre-reads, and meeting logistics related to the seasonal planning process.
• Support the development and evolution of planning tools, templates, and frameworks used during seasonal planning cycles.
• Help identify ways to improve the efficiency, clarity, and impact of the planning process.
• Track seasonal plan inputs and deliverables to ensure timely and complete documentation.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

• Comprehensive health and wellness coverage
• 401(k) match
• Paid time off and eight paid holidays
• Continuous learning and leadership development
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees