Senior Manager, Marketing Strategy and Insights

2K • Novato, CA

10h • Hybrid

About The Position

2K is looking for a Senior Manager, Marketing Strategy & Insights, who will drive go-to-market planning for multiple 2K Sports AAA franchises while playing a critical supporting role in paid media strategy and marketing insights. In this role, you will build regional campaign frameworks, partner closely with central media teams to inform full-funnel planning, and translate insights into actionable guidance that elevates creative, audience strategy, and channel performance. This role is highly cross-functional, connecting global strategy, regional execution, and data-driven decision-making across the sports marketing organization.

Requirements

• 5-7+ years of progressive brand marketing experience.
• Proven experience building and executing marketing strategies for consumer-facing products.
• Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity.
• Global perspective with experience on global products and understanding regional market nuances.

Nice To Haves

• Experience with gaming, live products, or entertainment properties with massive franchises.
• Understanding of the sports ecosystem and ability to build impactful partnerships.

Responsibilities

• Drive go-to-market planning and execution for WWE 2K and PGA TOUR 2K, aligning regional needs with global strategies and franchise objectives.
• Build and manage campaign plans, briefs, milestones, and cross-functional workflows, ensuring cohesive activation across Brand, Creative, Social, Influencer, Comms, and Commercial teams.
• Partner with the Paid Media teams to inform media strategies, planning, and execution with local insights, audience learnings, and GTM priorities.
• Perform consumer data analysis and synthesize findings from Research, Analytics, and Commercial partners into actionable recommendations that strengthen positioning, audiences, creative, and channel performance.
• Support campaign measurement by reviewing performance, identifying trends, and contributing to optimization and postmortem processes.
• Maintain strong cross-functional alignment across business units and central functions to ensure consistent messaging, pacing, and execution throughout the campaign lifecycle.
• Serve as a key operational and strategic partner across multiple franchise launches, helping ensure planning rigor, resource coordination, and execution excellence.

Benefits

• medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
• up to 10 paid sick days per calendar year
• paid parental and compassionate leave
• wellbeing programs for mental health and other wellness support
• family planning support through Maven
• commuter benefits
• reimbursements for fitness-related expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees