Senior Manager - Marketing Science

GEICO • Chevy Chase, MD

12d • $130,000 - $260,000 • Hybrid

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. Position Overview Senior Manager, Marketing Science Location: Chevy Chase, MD / New York, NY (Hybrid – 3 days onsite) About GEICO The Government Employees Insurance Company (GEICO) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. GEICO is a wholly owned subsidiary of Berkshire Hathaway and is the third largest auto insurer in the United States. In 2023, GEICO earned premiums worth over $40 billion U.S. dollars. As a Senior Manager of Marketing Science, you will lead a team that analyzes large complex datasets to develop marketing applications and optimize products. The team will develop algorithms to target specific business objectives and create business opportunities.

Requirements

• Must be able to learn and apply substantial amounts of technical and procedural information, and to follow published standards and processes.
• Must be knowledgeable of infrastructure tools and management techniques and able to follow standards and processes.
• Must be able to provide systems training to team members as needed.
• Must have the following education and experience:
• BA/BS required in Economics, Statistics, Operations Research, Mathematics, or related field.

Nice To Haves

• 7+ years of experience programming in R or Python for the purposes of developing advanced analytical solutions, visualizations, reports, and presentations.
• 7+ years of professional experience utilizing SQL to work in enterprise database solutions.
• 5+ years of demonstrated experience in Marketing Science related solutions including, but not limited to: Response Modeling, Uplift Modeling, Audience List Creation and Deployment, Identity Resolution, Audience Segmentation, MMM, MTA, A/B Testing, Design of Experiments, Statistical Hypothesis Testing, Attribution, Econometric Modeling, or other applied marketing science solutions.
• 3+ years managing a team of data scientists.
• Experience working with third party consumer marketing databases.
• Experience working directly with marketing agency partners.

Responsibilities

• Leads a team that analyzes large, complex datasets and identifies meaningful patterns that lead to actionable recommendations.
• Collaborates with cross departmental teams to define metrics, guidelines, requirements, and strategies for effective use of algorithms and data.
• Synthesizes data from multiple sources to enable campaign optimization.
• Assesses long-term strategic goals for business intelligence development.
• Recommends and improves program analysis procedures in SQL, Python or other languages required for specific detailed function.
• Conducts data studies and data discovery of new data sources or new uses for existing data sources.
• Research software and hardware related to handling and accessing data appropriately.
• Designs and implements statistical data quality procedures.
• Interprets and presents data findings creatively in a variety of formats and with business relevance.
• Manages a team for all performance related conversations, conducts hiring processes including interviewing and approving hires, counsels, and mentor’s direct reports.

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level