Senior Manager, Marketing Planning And Strategy - Promo

Sam's Club • Bentonville, AR

400d • $90,000 - $180,000

About The Position

The Senior Manager will support merchandising efforts through integrated marketing planning of promotional events and comprehensive merchandise support campaigns. This role is crucial for driving product sales and enhancing brand visibility by developing and executing effective marketing strategies in collaboration with the merchandising team.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or advanced degree preferred.
• 5+ years of experience in marketing, with a focus on supporting merchandising through promotional events and campaigns.
• Demonstrated ability to lead and develop high-performing teams.
• Strong analytical abilities to assess campaign performance and make data-driven decisions.
• Excellent verbal and written communication skills.

Nice To Haves

• Leading cross-functional projects
• Supervisory experience
• Masters: Business Administration

Responsibilities

• Create and implement targeted marketing plans to support merchandising goals and drive product sales.
• Plan, organize, and execute promotional events that align with merchandising strategies and objectives.
• Lead the development and execution of multi-channel marketing campaigns, including digital, social media, email, direct mail, and performance marketing.
• Work closely with the Category & Retail Strategy leaders to align marketing efforts with product launches, seasonal trends, and promotional event strategy.
• Oversee marketing budgets, ensuring optimal allocation of resources to achieve maximum impact and ROI.
• Partner effectively with peer leads, fostering a collaborative and high-performance work environment.
• Conduct market research to understand customer preferences, industry trends, and competitor activities to inform marketing strategies.
• Analyze the effectiveness of marketing campaigns and promotional events, providing insights and recommendations for continuous improvement.
• Prepare and present detailed reports on marketing performance, highlighting key metrics and outcomes to Category & Retail leads.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Incentive awards for performance
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees