Senior Manager, Marketing Planning And Strategy - Content Systems - Walmart Connect

Walmart • Boston, MA

6d • $108,000 - $234,000

About The Position

Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers. As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently. The Senior Manager, Content System owns the systems, governance, and operational backbone that enable content to be discoverable, trusted, and measurable across Walmart Connect. This role is responsible for ensuring content is structured, governed, and managed effectively throughout its lifecycle—powering scale across vertical, industry, and sales enablement teams. This leader serves as the primary owner of content platforms and architecture, translating business and operational needs into scalable system design and governance models.

Requirements

• 8–10+ years of experience in content management, enablement systems, marketing operations, or digital platforms.
• Deep experience with Seismic or similar enterprise content/enablement platforms.
• Strong understanding of content governance, taxonomy, and lifecycle management.
• Proven ability to lead platform strategy in complex, matrixed organizations.
• Excellent analytical, technical, and stakeholder management skills.
• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Nice To Haves

• Leading cross-functional projects
• Marketing or related field
• Supervisory experience
• Masters: Business Administration

Responsibilities

• Content Platform Ownership & Governance
• Content Lifecycle Management
• System Design & Integration
• Discoverability & Enablement
• Analytics & Insights
• People & Stakeholder Leadership

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
• Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees