Senior Manager, Marketing Operations

SimSpace

83d • $130,000 - $150,000

About The Position

SimSpace is seeking a Senior Manager, Marketing Operations with 5+ years of hands-on expertise with Salesforce (SFDC) and Hubspot. This highly analytical and technical role will lead reporting, analytics, and martech build out and support, reporting directly to the CMO. You will continuously analyze and optimize campaign performance to efficiently generate Sales-qualified pipeline, while owning martech strategy and administration and accelerating lead movement through SFDC funnels. Salesforce and Hubspot administrative certifications are strongly preferred.

Requirements

• 5+ years of experience in Marketing Operations.
• Highly analytical, metrics-driven, and ROI-minded.
• Proven track record of implementing and managing ABX best practices and technology.
• Salesforce.com expertise (admin certification strongly preferred).
• Hubspot expertise (admin certification strongly preferred).
• Brings a clear vision for what a modern Sales and Marketing tech stack is comprised of and what AI tooling is most effective.
• Self-starter attitude.
• Very organized with exceptional attention to detail.
• Responsive, collaborative, and transparent approach to analysis and reporting.

Responsibilities

• Collaborate closely and regularly with the Director of Demand Generation, the Senior Manager of Sales Ops and BDRs to create, edit, and act on SFDC-based reports, dashboards, and insights to build and optimize an efficient GTM motion.
• Regularly analyze and report out on channel-specific campaign ROI performance.
• Have a clear and persuasive point of view based on your experience and understanding of current GTM software of what a modern Sales & Marketing tech stack looks like, especially as it relates to the use of AI.
• Serve as one of two company-level administrators for SFDC, our system of record, to find efficiencies in our GTM approach, while ensuring proper data hygiene and prosecution of all leads and opportunities.
• Serve as our Hubspot administrator to oversee the development, implementation, and ongoing management of Hubspot-related processes, from form, field and token management to landing page, email, and nurture campaign templates and lead scoring.
• Maintain data integration between Hubspot and Salesforce; interface with Sales, troubleshoot system integrations, & drive new integration projects as needed.
• Segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness.
• Measure and manage all aspects of our marketing lead and pipeline generation engine. Ensure database cleanliness, campaign effectiveness, funnel velocity, conversion rate optimization, pipeline contribution, and overall business performance in Hubspot, Salesforce, ZoomInfo, Asana, and other tools.
• Create reports & dashboards in SFDC to share with the CMO and to guide GTM improvements.
• Collaborate with key stakeholders across the company to implement automations for marketing campaigns.
• Support the development and execution of multi-channel campaigns to drive Sales-qualified pipeline.
• Help implement Account-Based Marketing strategies, processes, and software to educate, engage, and convert target accounts.

Benefits

• Base salary range: $130,000 - $150,000, with the opportunity for annual bonuses tied to company performance and individual contributions.
• Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
• Access to company-paid counseling, coaching, and resources for you and your family through Spring Health.
• 401(k)-retirement savings plan featuring a company match.
• Unlimited vacation and dedicated health & wellness days.
• Paid leave plans to support you and your loved ones during life’s most important moments.
• Equity stock options at hire, with annual performance-based grants.
• Earn $1,500–$3,500 for every qualified hire through our employee referral program.
• Full- and partial-subsidized membership plans and equipment discounts through Peloton Interactive Wellness Program.
• Access a LinkedIn Learning membership to prioritize your personal and professional development.
• Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community.
• Legal plan coverage, pet insurance, wellness reimbursements, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees