Senior Manager, Marketing Mix & Media Analytics (Remote) Job Details | Hanes
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About The Position
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one national bra brand. HBI employs 48,000 associates in approximately 30 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. Are you passionate about using data to fuel marketing and media strategies? Do you have the leadership skills to lead a talented team and turn complex data into actionable insights? If you're an experienced leader with an analytical mindset, we want you on our team! Lead Marketing Transformation as Senior Manager, Business Analytics - Marketing & Media. At Hanesbrands Inc., we believe that data and analytics are key to unlocking the potential of our marketing and media efforts. You'll play a pivotal role in shaping marketing strategies and media ROI through data-driven allocation and optimization strategies. Reporting to the Director of Business Analytics, you'll lead a team responsible for turning data into insights that guide marketing and advertising campaigns, optimize media spend, and ultimately foster a culture of data-driven decision making.
