Senior Manager, Marketing Intelligence & Analytics

Greenhouse

102d • $141,000 - $168,000

About The Position

Greenhouse is looking for a Senior Manager, Marketing Intelligence & Analytics to join our team! Reporting to the Director, Growth Marketing, you will deliver the analytics, dashboards, and insights the marketing team needs in order to optimize their performance and drive success. Serving as the owner of Marketing Intelligence Operations (MIOPs), in this role you will lead both strategic direction and executional excellence, helping to synthesize and bring consistency to reporting and data that will be used for both telling stories of marketing success and identifying opportunities for growth and optimization. In collaboration with the entire marketing organization, you’ll bring your passion for problem-solving to the table as a marketing intelligence guide, owning our reporting strategy and infrastructure, providing campaign analysis and best practices for tracking and data collection, continuous innovation, and confident communication to our marketing organization. As a team lead, you’ll coach and mentor direct reports, elevate their skills, and keep their work aligned to broader strategic goals—while also leveraging agencies and cross-functional partners to scale impact.

Requirements

• 8+ years experience working in a B2B Marketing Ops or Sales Ops environment, with expert understanding of the marketing funnel and KPIs for enterprise sales cycles.
• Data literacy and analysis; the ability to identify, track, and report off of Key Performance Indicators.
• Deep knowledge of our marketing tech stack: Bizible, Salesforce, Google Analytics, Tableau, SQL, Marketo. Certifications, a plus.
• Strong ability to build reports, dashboards and data visualizations from scratch, using a combination of SQL and other BI tools.
• Detail-oriented with strong documentation, presentation and project management capabilities.
• Outstanding eye for business and critical thinking skills.
• Comfortable collaborating across cross-functional teams and managing multiple priorities; excited by solving challenges with a group.
• A knack for team leading, coaching, mentoring, and people management.
• Experience managing agencies, or direct agency experience.
• Strong written and verbal communication skills, especially explaining complex ideas to various audiences.
• Bias for action - habit of identifying gaps and bringing solutions to fruition.

Nice To Haves

• Experience with tools like Asana, Google Tag Manager, Google Data Studio, Snowflake, or Allocadia.

Responsibilities

• Own, evolve and prioritize the marketing reporting roadmap and strategy, building a reporting infrastructure that flexes with evolving priorities and enables best-in-class analytics.
• Build scalable and tailored reports and dashboards for the marketing team including return on investment analysis, attribution reporting, campaign performance, funnel conversions, and more.
• Surface key metrics, learnings from data, performance trends, and opportunities for optimization during regular presentations to the Marketing Leadership team.
• Own our analytics tech stack, along with the reports and dashboards within each (especially Salesforce dashboards, Bizible, Marketo analytics, Google analytics, Google Tag Manager, and Tableau).
• Lead monthly, quarterly and EOY operating rhythms, including monthly KPI reports, marketing QBRs, and annual retro/marketing win reports; support development and measurement of marketing team OKRs.
• Analyze and translate complex datasets into clear, actionable insights for stakeholders ranging from campaign owners to MLT/ELT executives.
• Collaborate with key partners on the Marketing, Revenue Analytics, Business Analytics, Data Engineering and Finance teams to ensure alignment on reporting priorities, in flight work, data sources, and business definitions.
• Serve as a MIOPs SME and thought leader, identifying opportunities for optimizations, innovation (e.g., AI applications, new Tableau features), elevating marketing’s attribution acumen, and adoption of industry best practices.
• Coach marketing leaders and campaign managers in identifying the right Key Performance Indicators by campaign type and surfacing insights about their initiatives from the data.
• Manage a team of direct reports within marketing operations as well as external MIOPs agency partnerships, ensuring alignment on priorities, overseeing performance, managing capacity, and guiding ongoing training and enablement.
• Provide guidance, coaching, and career development opportunities to elevate the team’s capabilities.
• Keep the team focused on high-impact work, while helping them refine skills in data accuracy, storytelling, and stakeholder management.
• Foster a culture of curiosity, collaboration, and continuous improvement within the marketing operations team.

Benefits

• Medical, dental, and vision insurance.
• Basic life insurance.
• Mental health resources.
• Financial wellness benefits.
• Fully paid parental leave program.
• Short-term and long-term disability coverage.
• 401(k) plan and company match.
• Up to 14 scheduled paid holidays per calendar year.
• Up to 80 hours of paid sick leave.
• Non-exempt employees accrue up to 20-25 days of paid vacation time annually, depending on tenure.
• Exempt employees have flexible paid time off (PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior