Senior Manager, Marketing - Impact Labs

URBAN LAND INSTITUTE • Washington, DC

4d • $89,000 - $102,000 • Onsite

About The Position

The Marketing Manager, Impact Lab will work directly with ULI’s Impact Lab to execute an integrated marketing strategy that elevates the Lab’s thought leadership, research, programs, and impact. This role is responsible for shaping how Impact Lab insights and initiatives are positioned, promoted, and experienced across channels, including live and virtual events, to ULI’s organizational goals, mission, and overall impact.

Through this work, the Manager will lead the strategic marketing of the Impact Lab’s research, programs, and virtual and in-person events to ensure relevance, visibility, and engagement across priority audiences, including members and non-members. This includes translating complex research findings and programmatic work into clear, compelling narratives and content that demonstrate real-world application and impact. The role will collaborate closely with Impact Lab leadership, research teams, program managers, channel owners, and fellow marketing and communications team members to plan, position, and promote thought leadership and events through an integrated mix of digital, editorial, and experiential marketing efforts, ensuring consistent messaging and strong audience engagement throughout the content and event lifecycle.

This role also plays a critical part in driving philanthropic investment in Impact Lab initiatives through effective, impact-driven storytelling. The Manager will develop and execute marketing approaches that articulate a clear value proposition for funders, highlighting outcomes, insights, and long-term benefits of investment. Defining audiences, crafting narratives that connect ULI’s mission to measurable impact, and identifying the right channels and moments to engage prospective supporters will be essential. Working in partnership with Impact Lab stakeholders, this role ensures philanthropic messaging aligns with ULI’s broader brand strategies.

Reporting to the Senior Director, Americas Marketing this role is responsible for day-to-day 
marketing efforts for the Impact Lab.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
• 5-7+ years of experience in marketing, content strategy, communications, or related roles with demonstrated experience executing multi-channel campaigns.
• Demonstrated experience marketing research, thought leadership, and missiondriven programs, ideally within a nonprofit, foundation, academic, policy, or professional membership organization.
• Proven ability to translate complex or technical content into clear, compelling narratives that are tailored for specific audience segments and channels.
• Experience developing marketing strategies for support philanthropic giving, fundraising, or advancement efforts through storytelling.
• Strong writing, editing, and content development skills, with the ability to translate complex ideas into engaging, accessible content.
• Strong strategic thinking skills, with the ability to align marketing initiatives to broaden organizational goals and business objectives.
• Experience working with content management systems (CMS), marketing automation platforms, and project management tools.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Analytical mindset with experience tracking and reporting on performance metrics and KPIs.
• Ability to collaborate effectively with cross-functional teams and stakeholders at various levels.
• Exceptional writing, editing, and messaging skills with a keen understanding of tone, brand voice, and audience segmentation.

Nice To Haves

• Familiarity with real estate, land use, urban development, sustainability, or social impact topics preferred, but not required.

Responsibilities

• Lead the marketing and promotion of Impact Lab research, thought leadership, events, and programs and initiatives by translating complex insights into clear, compelling, and audience-focused narratives and campaigns.
• Serve as the primary marketing point of contact for Impact Lab leaders and staff, providing guidance on positioning, prioritization, audience segmentation, and campaign strategy and planning to drive awareness and engagement with research, thought leadership, events, and programs and initiatives.
• Collaborate with research and program teams, and fellow marketing and communication team members to align efforts and drive a multi-channel marketing approach that maximizes reach, engagement, and conversion.
• Collaborate with program and events teams to shape and execute go-to-market strategies that drive awareness, registration, and post-event engagement. Ensuring coordinated messaging and storytelling across the full event lifecycle—from promotion through follow-up and impact reporting.
• Develop and implement marketing campaigns that drive philanthropic investment in Impact Lab initiatives, partnering with Impact Lab, the ULI Foundation, and marketing and communications teams to ensure philanthropic messaging is aligned with broader advancement and fundraising strategies.
• Define audiences and craft impact-driven narratives that communicate value, outcomes, and long-term benefits of investment, membership, and engagement.
• Balance competing priorities across stakeholders while maintaining focus on high-impact marketing initiatives.
• Establish goals, KPIs, and success metrics for marketing initiatives. Monitor performance, analyze insights, and optimize campaigns to drive continuous improvement and measurable impact.

Benefits

• ULI offers a comprehensive benefits package including health, dental, and life insurance; generous vacation leave; and a retirement plan with employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees