Senior Manager, Marketing & Funnel Analytics - Aurora, IL

Sonova AG•Aurora, IL

1d•$123,000 - $140,000•Hybrid

About The Position

The Sr. Manager, Marketing & Funnel Analytics is responsible for enabling data-driven decision-making across the full patient journey—from demand generation through appointment conversion and revenue realization. This role transforms data into actionable insights, enabling the organization to clearly understand performance, identify opportunities, and take action to drive growth. The role plays a critical part in elevating the organization from reporting to insight to action—building the visibility, accuracy, and analytical rigor required to improve marketing performance and patient outcomes.

Requirements

6–10+ years in marketing analytics, growth analytics, or similar role
Strong experience analyzing multi-step funnels and conversion performance
Experience working with attribution, CRM, and cross-channel data
Advanced analytical skills (SQL, Excel, BI tools; Python/R a plus)
Experience with digital analytics platforms (GA4, Adobe, etc.)
Ability to translate complex data into clear business insights and actions
Strong cross-functional collaborator (marketing, operations, technology)

Nice To Haves

Experience in healthcare, retail, or multi-location businesses preferred

Responsibilities

Partner with executive leadership to shape performance narratives and inform strategic decisions
Translate data into clear, actionable recommendations and proactively surface the highest-impact opportunities to improve conversion, efficiency, and revenue
Quantify the impact of opportunities (e.g., conversion improvements, channel shifts, operational changes)
Partner with cross-functional leaders to inform decision-making and prioritization
Identify and quantify sources of lost demand and conversion inefficiencies across the patient journey
Standardize and maintain reporting across the full patient funnel (lead → booking → show → evaluation → revenue)
Ensure consistent definitions and alignment across marketing, call center, and clinic performance reporting
Identify, quantify, and prioritize performance trends and funnel leakage points
Strengthen data integrity across systems to ensure accurate and reliable performance measurement
Partner with CRM and technology teams to build and enhance attribution capabilities, including integration of online and offline signals to improve end-to-end visibility
Improve visibility into true marketing impact across the patient journey
Build and maintain forecasting models linking marketing inputs to revenue outcomes
Develop scenario analyses to quantify impact of performance improvements (e.g., conversion rate, show rate, channel mix)
Support planning and investment decisions with data-backed projections
Analyze performance across digital channels and website experience
Identify opportunities to improve conversion (CRO insights, user behavior, path analysis)
Partner with performance and product teams to prioritize optimization efforts
Own governance of tagging standards (e.g., GTM, GA4, UTMs, campaign codes) and ensure consistent implementation across teams and vendors
Partner with analytics and technology teams to validate data integrity and resolve tracking gaps (e.g., offline conversions, booking attribution)
Build and maintain dashboards that provide clear, actionable visibility into funnel performance and marketing ROI
Ensure reporting is timely, accurate, and focused on decision-making
Continuously improve how performance is communicated across the organization