Senior Manager Marketing Data Ops and QA

Empower

11d

About The Position

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. Job Profile Summary The Senior Manager Marketing Data Ops and QA is responsible for leading the day-to-day execution of Quality Assurance and testing of cross channel consumer communications enabled through Empower’s proprietary automation platform. This role manages a team of professionals ensuring successful deployment of multi-channel communications with highest level of data accuracy. The Senior Manager partners cross-functionally with Marketing, Product, IT, Data, and external vendors to execute complex, data-driven campaigns while ensuring quality, compliance, and alignment with business priorities. This role provides input into the Campaign discovery and requirements phase and helps bridge the current data and process gaps based on learnings from the individual tests.

Requirements

• Bachelor’s degree in computer science, engineering, mathematics or equivalent work experience.
• 8–12+ years of relevant experience in the field of Data management, business intelligence and data analytics.
• Significant experience in identifying and addressing Data gaps in the context of Marketing campaign infrastructure.
• High level of proficiency in SQL.
• Demonstrated QA mindset with the ability to apply knowledge of data sources, data flows and logics to help strengthen the Campaign build process.
• Working knowledge of relational database structures and data governance principles.
• Strong communication, organizational, and stakeholder management skills.
• Customer-first mindset with strong execution orientation.
• Builds and develops high-performing teams.
• Ensures clarity of roles, accountability, and performance standards.
• Communicates effectively with cross-functional partners.
• Escalates risks appropriately while driving resolution at the operational level.
• Demonstrates sound judgment in prioritization and resource allocation.

Nice To Haves

• Prior experience leading a team of Data analysts, Data QA professionals in a campaign operations environment preferred.
• Experience in statistical programming platforms like SAS/Python is a plus.

Responsibilities

• Lead the audience testing and operational oversight of quality assurance framework for communications delivered through proprietary marketing automation platforms
• Partner with Business Analysts and engineers reviewing technical documentation, foresee any data challenges and build test strategies to align to requirements.
• Translate technical campaign requirements into structured test plans, timelines, resource planning and effort estimation.
• Partner with data teams, solution architects, and IT to ensure proper system integration, data accuracy, and campaign execution readiness.
• Identify operational risks, process constraints, and cross-functional dependencies impacting testing procedures and campaign delivery. And suggest mitigation plans.
• Build, lead, and develop a team of QA analysts, set expectations, coach performance, and grow automation capabilities.
• Partner cross-functionally to redesign testing process to meet evolving data infrastructure and architecture.
• Investigate data discrepancies and complete root cause analysis on expedited timelines without impacting campaign deliverables.

Benefits

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level