Senior Manager Marketing Data and Analytics

Marriott International • Nashville, TN

75d

About The Position

The Senior Manager, Marketing Data & Analytics leads the data and analytics function for the Gaylord Hotels brand and a portfolio of managed hotels. They will serve as the subject matter expert on measurement and analytics, develop strategies and processes to measure marketing tactics and impact, and to manage the day-to-day measurement, analysis, reporting, and sharing of the marketing data and insights. They partner with marketing discipline and channel leaders, revenue management, and analytics teams across the enterprise to develop analytics and technical solutions for the marketing to operate efficiently and effectively. They will play a key role in identifying the roadmap for developing analytics and insights across the marketing ecosystem. These solutions may include tools, reports, models, data products and others that help support the business objectives of the marketing team. The senior manager will work closely with vendors, partners, cross-discipline teams, and marketing stakeholders to complete their work.

Requirements

• Bachelor's degree in Marketing, Public Relations, Communications, Business, or related major.
• 2-5 years experience in sales, marketing, digital or related professional area.
• Mastery of advanced analytics tools and data products including: Microsoft Excel, Power Query, Power BI, Power Automate, Tableau, Snowflake, Datorama.
• Proficiency in marketing analytics, including nuanced understanding of channel-specific KPIs and measurement limitations, attribution modeling, and platforms.

Nice To Haves

• Expertise using a data warehouse to access and manipulate large volumes of data using SQL or similar.
• Expertise in building tools and presenting data via data visualization tools (Tableau, Power BI, or similar).
• Experience with tagging (event tracking, campaign tracking, e-commerce tracking, cross-domain tracking, etc.).
• Experience connecting disparate data sources, building tools/dashboards to analyze and synthesize data, and then presenting findings, insights, and visualizations of these findings.
• Experience using genAI in marketing analysis to extract insights and streamline processes.
• Experience in travel/hospitality space and/or with ticketed attractions/events.

Responsibilities

• Serve as the team's subject matter expert on data, analytics, and measurement related to marketing.
• Consolidate data across disparate data sources and build dashboards, tools, and resources that allow for understanding performance and trends.
• Work with cross-discipline partners in special events, revenue management, sales, and marketing to identify business trends and impact of marketing on business performance.
• Lead the development and implementation of advanced analytical tools and data products using tools like Microsoft Excel, Power Query, Power BI, Power Automate, VBA, and Python.
• Lead the prioritization of work through strong collaboration and relationships with marketing leadership.
• Work with external vendors, agencies, and partners to access, aggregate, and analyze data.
• Provide frequent, regular updates on marketing performance.
• Create automated dashboards.
• Conduct more complex deep dives into performance.
• Provide targeted and timely communication of results, achievements, and challenges to all stakeholders through reporting, presentations, and other formats.
• Collaborate with marketing leadership to identify and address analytics needs.
• Identify technical tools, solutions, and resources. Recommend vendors, manage contracting and implementation according to Marriott International policies.
• Ensure compliance with all applicable Marriott International policies regarding use of data.
• Collaborate with the Vice President, Brand & Marketing, Senior Director of Integrated Marketing, and Director of Digital Product to identify priorities and address analytics needs across the team.
• Perform other responsibilities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Accommodation
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees