The Senior Marketing Campaign Manager oversees and executes campaigns from start to finish to achieve specific business goals - primarily demand generation in q4/q5 for BD. This role is responsible for strategic planning, budget management, cross-channel coordination (digital, social, email, print) performance analysis, and collaboration with internal and external teams. The Marketing team plays a vital role in supporting Walmart Data Ventures' revenue growth by developing and executing strategic marketing initiatives. This team collaborates across functions to drive business plans, manage vendor relationships, and optimize online marketing efforts. Focused on delivering measurable results, the team leverages data insights and customer information to enhance campaign effectiveness. Members are committed to continuous improvement, adaptability, and operational excellence, ensuring alignment with business goals while maintaining high standards of integrity and professionalism in all activities. Your work will enable us to tell the powerful story of our Scintilla offerings at scale accelerating and enabling the growth for our business. You'll be part of a dynamic team with our associates and customers at the heart of all we do, surrounded by Marketing experts focused on delivering impactful business outcomes.