Hootsuite Media-posted 17 days ago
Full-time • Mid Level
Remote • Austin, TX
1,001-5,000 employees

We are seeking a Senior Manager, Marketing Business Partner to lead our Marketing Operations team and serve as a strategic partner to Global Marketing and Revenue leadership. In this dualrole capacity, you will manage a team responsible for the systems, processes, and analytics that drive pipeline generation, forecasting accuracy, and marketing performance — while also acting as a trusted advisor who helps translate business priorities into actionable, datadriven marketing strategies. You will oversee the marketing technology stack, optimize funnel health, improve attribution and forecasting models, and deliver insights that shape strategic decisions across the gotomarket organization. As a senior leader, you will empower your team, strengthen crossfunctional alignment, and drive operational excellence globally. You will report directly to the Senior Director, Sales Operations and will be accountable for both the performance of the Marketing Operations team and the impact of the business partner function across Marketing and is a remotefirst role and is open to applicants located within Canada and the USA where we comply with our legal hiring entities.

  • Lead, coach, and develop the Marketing Operations team, providing mentorship, clear priorities, and professional growth opportunities.
  • Establish team goals and ensure alignment with broader marketing, revenue, and organizational strategies. Foster a culture of collaboration, continuous improvement, accountability, and operational rigor.
  • Serve as a strategic advisor and partner to Marketing leaders, translating business objectives into datadriven strategies that improve pipeline contribution, conversion, and marketing impact.
  • Partner directly with regional and functional marketing leaders to identify priorities, evaluate performance, and recommend optimization strategies. Influence crossfunctional decisions by presenting actionable insights, forecasting scenarios, and performance diagnostics.
  • Guide strategic planning cycles by connecting marketing activities to revenue targets, budget allocation, and growth initiatives.
  • Oversee the endtoend lead lifecycle, ensuring operational excellence from inquiry to closedwon — including lifecycle stages, scoring, routing, and conversion tracking.
  • Identify funnel bottlenecks and lead initiatives that improve lead quality, increase conversion rates, and enhance marketingtosales alignment.
  • Lead process improvement initiatives that strengthen forecasting accuracy, attribution modeling, and marketing ROI visibility.
  • Manage the optimization and governance of core marketing systems: Marketo, Salesforce, 6sense, and the broader MarTech stack. Oversee campaign execution frameworks in Marketo and intentbased activation in 6sense, ensuring scalable global operations.
  • Partner with Sales Ops, RevOps, and IT to ensure system integrations, data integrity, and an efficient marketingtosales handoff. Shape the MarTech roadmap to support future growth and evolving business needs.
  • Build and manage marketing forecasts that connect topoffunnel engagement to pipeline and revenue outcomes.
  • Own the creation and evolution of dashboards that provide visibility into ROI, funnel performance, regional trends, attribution, and forecasting accuracy.
  • Translate complex marketing data into clear insights, driving alignment and informed decisionmaking across leadership teams.
  • Provide strategic recommendations to senior leaders regarding investment decisions, process improvements, and technology enhancements.
  • Oversee training programs for marketing users to ensure successful adoption of tools, systems, and operational best practices.
  • 8-12 years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics, ideally within a B2B SaaS or technology organization.
  • Experience managing and developing a Marketing Operations team, fostering growth, and leading through change.
  • Deep handson experience with Marketo, Salesforce, and 6sense — including campaign operations, lead management, intent data, integration design, scoring models, and attribution frameworks.
  • Strong understanding of the marketing funnel, forecasting mechanics, and how marketing performance connects to revenue outcomes.
  • Proven ability to influence senior stakeholders, drive crossfunctional alignment, and lead complex initiatives.
  • Strong analytical, organizational, and executional skills with experience managing competing priorities.
  • Excellent communication skills with the ability to translate data into actionable insights and clear recommendations.
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