At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world. Airgas is Hiring for a Sr. Marketing, Marketing Automation in Radnor, PA! We are looking for you ! The ideal Sr. Manager, Marketing Automation is a visionary leader and a hands-on operator with a proven track record of architecting and implementing sophisticated marketing automation strategies that deliver significant ROI through lead nurturing and eCommerce sales. This is a role for an individual who will not only work directly within the marketing automation platform but also inspire and mentor a team of talented marketers to drive significant and measurable impact on the business. The individual in this role is expected to be in collaboration with Marketing Operations, Creative, Merchandising, Regional eBusiness Managers and other key stakeholders in strategy development, tactic execution and detailed reporting. A proven track record of establishing a clear, forward-thinking direction for the use of marketing automation by authoring a strategy document that outlines the plans to achieve key initiatives with a focus on driving lead generation, nurturing leads through the funnel, and increasing eCommerce sales, including emerging use cases for artificial intelligence (AI). A successful candidate is a skilled strategist who authors marketing briefs that outline all critical campaign details for effective execution of comprehensive marketing campaigns that deliver customer-focused objectives: loyalty and retention, engagement, and adoption of digital products and self-service offerings. This person is a data-driven professional who defines and monitors key performance indicators (KPIs) and collaborates with analytics and other teams to report on the value and return on investment (ROI) generated by marketing campaigns, making data-backed recommendations for continuous improvement. This person is a strategic thinker who develops and implements list growth strategies, at least in part through actively collaborating with regional teams that interact with customers on a daily basis to establish methods for data capture and maintaining data integrity. A successful candidate is a collaborative partner who works seamlessly with the other marketing teams as well as with creative, product, sales, and other teams to ensure that the marketing campaigns are integrated, efficient, and aligned with company-wide goals. This person is a subject matter expert in all things email and marketing automation, providing guidance on best practices, emerging technologies, and competitive intelligence to determine how they should be applied. An ideal candidate is an effective leader who manages and mentors a high-performing team of two direct reports, fostering their growth and development in areas of reporting, strategy, and execution.