Senior Manager, Marketing Automation and Strategy

Okta • Bellevue, WA

100d • $170,000 - $256,000

About The Position

Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you. Are you a strategic and technically adept marketing automation leader with a passion for leveraging cutting-edge technology to drive impactful customer experiences? We're seeking a Senior Manager, Marketing Automation to join our dynamic team. In this pivotal role, you'll be instrumental in developing and executing our marketing automation strategy, with a sharp focus on integrating Artificial Intelligence to enhance journey orchestration and optimize funnel management. You'll lead the design, implementation, and optimization of sophisticated, personalized customer journeys across various digital channels, ensuring seamless and highly effective engagement from initial awareness through to advocacy. This role is critical in maximizing our marketing impact, improving conversion rates, and contributing directly to Okta's global growth by putting Identity at the heart of digital interactions.

Requirements

• 5+ years of progressive, hands-on experience in a dedicated marketing role, with at least 2-3 years in a leadership or managerial capacity.
• Demonstrated ability to take a non-technical strategy or campaign brief and independently build and launch it within a major MA platform.
• Proven ability to design, build, and optimize complex, multi-channel customer journeys.
• Deep, hands-on expertise with a leading marketing automation platform (e.g., Marketo, Salesforce Marketing Cloud, HubSpot).
• Strong analytical skills with a track record of analyzing marketing funnel performance.
• Exceptional ability to communicate technical requirements and platform capabilities clearly to non-technical stakeholders.
• Practical experience integrating and optimizing workflows between marketing automation platforms and complementary tools.

Nice To Haves

• Certifications in Marketo.
• Experience in a B2B SaaS environment focusing on identity or security solutions.

Responsibilities

• Own the translation of marketing requirements into functional, segment-specific automation programs within our MarTech platforms.
• Design, build, and optimize complex, multi-channel customer journeys that deliver personalized experiences at scale.
• Manage the hands-on technical configuration of campaigns, including building sophisticated logic, segmenting audiences, and ensuring correct tracking.
• Ensure data integrity and hygiene across all automation programs.
• Optimize the end-to-end marketing automation funnel, from lead generation and nurture to conversion and retention.
• Lead a rigorous A/B and multivariate testing strategy across all automated campaigns.
• Establish clear key performance indicators (KPIs) and develop robust reporting to measure campaign effectiveness.
• Own, develop, and evangelize the strategy for integrating AI and machine learning capabilities into journey orchestration.
• Oversee the utilization and health of our marketing automation platform(s) and related integrations.
• Partner closely with xDR, Marketing Operations, and other Marketing teams to ensure seamless lead flow.
• Be the strategic innovator for buyer engagement by proactively analyzing performance data and industry trends.
• Lead, guide, and develop our marketing automation specialists.

Benefits

• Health, dental and vision insurance.
• 401(k) with a match.
• Flexible spending account.
• Paid leave including PTO and parental leave.
• Equity (where applicable).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services