Senior Manager, Marketing Analytics

Wonder-posted about 2 months ago

Full-time • Mid Level

Hybrid • New York, NY

1,001-5,000 employees

Food Services and Drinking Places

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The Sr Manager of Business & Marketing Analytics will play a key role in the growth of the Blue Apron Analytics and Optimization team. The Sr. Manager will be accountable for the development and execution of measurement frameworks and analytic roadmaps that unlock insights that drive improvements in full-funnel performance and shape growth strategies. The ideal candidate will possess strong proficiencies in DTC funnel optimization; marketing measurement; quantitative analysis; marketing data and technology. The Sr Manager will partner with Marketing to successfully enhance and evolve measurement and analytic capabilities to continually optimize the allocation and effectiveness of investments in pursuit of aggressive traffic and acquisition goals. The candidate will also partner with Finance and Strategy to conduct scenario planning; design realistic annual demand plans; monitor plan performance; identify drivers of plan variance; and communicate recommendations to enhance performance. The candidate will be expected to play a hands-on, mentorship role within the team while providing analytical thought partnership and collaboration across all levels of the organization. The Sr Manager must be able to influence by effectively communicating and translating complex analytical findings/concepts into digestible, actionable insights, recommendations and, ultimately, gross strategy.

Lead the development and review of annual and quarterly demand plans across all business units and channels by working closely with Marketing and Finance to align on key assumptions and impact of comp or non-comp activities.
Define and manage the analytical agenda and reporting needs in support of full-funnel performance with a focus on the projection of trends; improvements in measurement; identification of key drivers across acquisition, conversion, and merchandising; and risk and opportunity assessment.
Support the weekly executive and cross-functional business reviews to ensure teams understand pacing to plan; drivers of plan variances; and recommendations to mitigate risks or capitalize on emerging opportunities.
Support and inform operational reporting needs of cross-functional partners (both internal and external) and ensure teams are executing off the single source of truth.
Actively participate in strategy exercises to inform near term and long-term roadmaps.
Partner with Marketing to identify critical business questions and translate them into the actionable marketing learning agenda with a focus on acquisition drivers across channels, campaigns, promotions, site experience and physical product.
Manage the marketing testing roadmap in collaboration with channel owners and ensure tests are designed and executed with analytical rigor.
Evolve and scale the marketing measurement framework to gain a deeper understanding of channel interactions and the incremental impact of marketing investments (channel, subchannel, promotions) on business outcomes (brand, acquisition, engagement) via advanced analytics such as channel attribution, MMM and MMT.
Integrate source-level LTV into the measurement framework to ensure CAC targets are defined and operationalized at the channel/subchannel level.
Develop and maintain comprehensive marketing/acquisition dashboards and visualizations to enable leadership to monitor performance and trends across the full portfolio and at the channel, subchannel, campaign levels.
Conduct high-impact ad hoc marketing analyses to improve near-term performance (ie. channels, campaigns, promotions, creative) and provide recommendations for optimizations.
Support Marketing needs related to demand planning and forecasting including opportunity sizing, pacing and performance; drivers of plan variance; impact of mix; channel expansion.
Drive marketing data strategy and governance to ensure accurate and actionable data for segmentation, targeting, measurement and decision making. Ensure compliance with data privacy regulations and industry best practices in marketing data handling and system usage.

BS in a quantitative (STEM) discipline such as quantitative marketing, statistics, marketing analytics or mathematics; MBA, MS Marketing Analytics is a plus
6+ years of experience performing marketing and business analysis in a DTC and/or subscription business, including deep experience and proficiency with marketing measurement, data strategy and marketing technologies.
3+ years managing, mentoring and scaling business and marketing analytics functions.
Experience with develop internal channel attribution frameworks and as well as working with MMT and MMM.
Demonstrated experience working with large transactional databases in cloud or SQL environments using advanced SQL, python or R.
Experience partnering with Engineering to drive DTC and/or Marketing data strategy.
Proficient user of Google Analytics, Amplitude and reporting platforms such as Tableau, PowerBI, Looker.
Extensive data interpretation experience and the ability to communicate insights and findings to senior management and external partners in a clear, compelling way.
Ability to see the big picture and 'tell the story' behind the data to drive consensus and action.
Comfortable dealing with ambiguity and demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions.

Competitive salary package including equity and 401K.
Multiple medical, dental, and vision plans to meet all of our employees' needs.
Many benefits and perks that are not listed.

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