Senior Manager- Marketing Analytics

Tripadvisor • Needham, MA

396d • $160,000 - $177,000

About The Position

The Senior Manager of Marketing Analytics at Tripadvisor is responsible for analyzing marketing performance and providing actionable insights to optimize traffic, revenue, and spend. This role involves collaboration with various teams, utilizing large datasets to identify trends and develop recommendations that support Tripadvisor's growth. The position requires strong analytical skills and the ability to communicate effectively with senior leaders across the organization.

Requirements

• A minimum of 8 years of experience in digital marketing analytics or financial analytics with a clear understanding of core channels like SEO, SEM, Paid Social, CRM, etc.
• Strong oral and written communication skills.
• Experience as an analytics thought leader in a data-driven company, aligning with executive leadership to establish marketing roadmap and drive change.
• Deep expertise with SQL and Tableau (or similar business intelligence tools).
• Knowledge of marketing analytics tools and methodologies such as attribution, mix media models, inference models, funnel analysis, and exposure to web/app clickstream, SEO, SEM, CRM data.

Nice To Haves

• Experience with Snowflake, Python, R, etc.
• A bachelor's degree in Economics, Information Systems, Marketing analytics, Mathematics, Business or related fields.

Responsibilities

• Diagnose, assess, and synthesize holistic marketing performance regularly, offering insights for action.
• Represent holistic marketing performance to the marketing leadership team and key GM business partners.
• Liaise with stakeholders across finance, analytics, product, GM, and marketing to surface insights and tackle new risks/opportunities.
• Analyze key business, customer, and channel metrics to identify trends and opportunities for leaders across marketing.
• Build structured and automated diagnostic tools and templates to enhance efficiency in identifying performance trends.
• Utilize large scale data from Tableau, clickstream, Google, email, and other datasets for analysis.
• Apply advanced analytics and data science to identify trends, assess marketing test results, and develop recommendations.
• Collaborate with data engineering and analytics teams to ensure reliable and timely data availability for analyses and reporting.

Benefits

• Competitive salary range of $160,000 to $177,000 based on experience and qualifications.
• Remote work flexibility.
• Inclusive and accessible work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree