Senior Manager, Marketing Analytics & Planning

TAG - The Aspen Group•Chicago, IL

1d•$125,000 - $155,000•Hybrid

About The Position

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back. ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network. About the Role: ClearChoice is seeking a Senior Manager of Marketing Analytics & Planning to help execute our growth strategy through data-driven decision making and disciplined marketing investment. This leader will partner closely with our Media agency, Marketing, Analytics, and Finance teams to ensure campaigns are meeting performance goals while continuously identifying opportunities for optimization. The role will oversee marketing planning and budgeting throughout the year leveraging various analyses to guide investment decisions and scenario planning. By analyzing trends, campaign performance, and media effectiveness across channels, this leader will deliver actionable insights that improve efficiency and maximize impact while delivering strong financial stewardship across all marketing investments. This role will report directly to the VP of Performance and Digital Marketing.

Requirements

Bachelor’s degree in Marketing, Analytics or a related field; Master’s degree is a plus.
7+ years of experience in marketing and analytics.
Deep experience in leveraging data to drive customer acquisition.
Experience in testing measurement, incrementality and diminishing return curves is required.
Proven track record of driving growth for consumer brands, preferably in a DTC environment that is brand and ROI focused.
Hands on approach with all marketing channels with exceptional attention to detail.
Managing day to day marketing campaigns is a plus.
Strong analytical skills with proficiency in marketing measurement.
Excellent communication and leadership skills.

Nice To Haves

Master’s degree is a plus.
Managing day to day marketing campaigns is a plus.

Responsibilities

Analyze trends, data analytics, and performance metrics to help marketing teams optimize campaigns and content for efficiencies and effectiveness.
Collaborate with our Media Agency, Marketing and Analytics teams to ensure campaigns are contributing to growth.
Own marketing planning and budgeting throughout the year using diminishing return curve analyses and creating various monthly planning scenarios.
Leverage incrementality analyses and Marketing Mix Modeling (MMM) insights to optimize marketing budget allocation.
Present reports and insights to senior leadership, making data-driven recommendations for how to improve performance.
Champion a culture of testing and learning to continuously refine strategies and maximize impact.
Work closely with analytics and finance on modeling and evaluating new campaign tests.
Monitor spend by partner, tracking budget utilization, reconciling budgets against planned allocations, and ensuring accurate reporting and cost control across partners.