Senior Manager, Lifecycle Marketing

Flex • New York, NY

117d • $145,000 - $164,000

About The Position

We're hiring a Senior Manager, Lifecycle Marketing to own and lead our CRM program, driving business growth by enhancing the customer experience and improving retention. This is a key leadership role, overseeing all transactional and lifecycle communications as we scale rapidly into new products and verticals. Your goal will be to lead and manage projects end-to-end, creating a seamless, personalized experience that ensures customers understand and successfully use Flex. This is a unique opportunity for a leader who is both a strategic visionary and a hands-on executor. Given our stage, you'll need to roll up your sleeves and get in the weeds to drive results.

Requirements

• 7+ years in CRM or lifecycle marketing, with 2+ years in a leadership role, preferably within a highly regulated industry.
• Proven success: Demonstrated track record of building, scaling, and optimizing CRM programs with a direct focus on business-level impact and measurable ROI.
• Strategic and hands-on: A skilled individual contributor who can define high-level strategy and independently drive projects to completion with an outcome-oriented mindset.
• Exceptional analytical skills: Proficient at defining program-level metrics, interpreting data, and translating insights into a strategic narrative for leadership.
• Future-focused: A champion of CRM technology, adept at leveraging the latest tools for scalable, efficient, and personalized campaigns.
• Cross-functional leader: Ability to influence and lead diverse teams, driving alignment toward a shared vision in a fast-paced environment.

Responsibilities

• Define and lead CRM strategy: You'll define strategic frameworks and champion the tech and tooling needed to create scalable, personalized customer journeys that align with business and product goals.
• Drive new product and lifecycle comms: Lead strategy and development of lifecycle communication for all new verticals and product launches, with a focus on advanced segmentation and user adoption.
• Establish program analytics: Define core metrics for the CRM program and individual campaigns. You'll lead reporting and analysis, transforming data into a strategic narrative that informs key business decisions and drives improvements.
• Manage and mentor a high-performing team: Providing guidance on strategy, execution, and professional growth while empowering them to own and iterate on their initiatives.
• Collaborate cross-functionally: Partnering with leaders across Product, Engineering, Marketing, and Compliance to ensure all communications meet business objectives and regulatory compliance.

Benefits

• Competitive pay
• 100% company-paid medical, dental, and vision
• 401(k) + company equity
• Unlimited paid time off + 13 company paid holidays
• Parental leave
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees