Senior Manager, Lifecycle Marketing

Motive

78d • $122,000 - $186,000

About The Position

At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do. The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment. We are seeking an experienced and strategic Senior Manager, Lifecycle Marketing to lead our customer lifecycle marketing strategy and execution. This role requires a data-driven leader who can design, implement, and optimize comprehensive lifecycle marketing programs that drive customer acquisition, expansion, retention, and advocacy and own email marketing as a channel. The successful candidate will possess strong leadership competencies and demonstrate the ability to manage cross-functional teams while driving measurable business impact across the entire customer journey. This role reports to the Director of Growth Marketing. This role is remote and based in the US.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 7-10 years of marketing experience with at least 4-5 years in lifecycle marketing or customer journey management
• Minimum 3-4 years of people management experience leading marketing teams
• Proficiency in marketing automation platforms (Marketo)
• Experience with CRM systems (Salesforce) and customer data platforms
• Strong analytical skills with proficiency in Google Analytics/Amplitude and Tableau
• Knowledge of A/B testing methodologies and experimentation frameworks

Nice To Haves

• Experience in B2B SaaS or technology companies
• Certification in marketing automation platforms or digital marketing
• Experience with customer journey analytics and attribution modeling
• Background in email marketing

Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies aligned with organizational mission, culture, and business objectives
• Create detailed customer journey maps identifying key touchpoints, pain points, and optimization opportunities across all lifecycle stages
• Set strategic direction for lifecycle marketing initiatives and gain support from key stakeholders across the organization
• Lead horizon scanning and conceptualization to deliver high-performance lifecycle marketing strategies
• Steward preexisting and design and execute new personalized, targeted marketing campaigns across email and in-product channels
• Own marketing contact database and implement sophisticated customer segmentation strategies using behavioral, firmographic, and technographic data
• Own end-to-end campaign strategy from ideation through execution, optimization, and performance measurement
• Collaborate with campaigns, product marketing, sales, customer success, creative, and content teams to ensure cohesive messaging and experiences
• Lead and manage the lifecycle marketing function
• Create an inclusive culture, encouraging diversity and difference while promoting team wellbeing
• Provide coaching, mentoring, and professional development opportunities for team members
• Enable high-performance working environments through effective delegation and empowerment
• Establish KPIs and measurement frameworks for lifecycle marketing programs
• Analyze customer behavior, engagement patterns, and campaign performance to drive continuous improvement
• Generate comprehensive reports demonstrating lifecycle marketing impact on business objectives
• Lead experimentation and testing frameworks to optimize campaign performance and customer experiences
• Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact
• Work closely with Analytics team to define customer lifecycle reporting and create performance dashboards
• Collaborate with Campaigns, Product Marketing, Sales, and Customer Support teams to align strategies and ensure consistent customer experiences
• Build and maintain relationships across multiple stakeholder groups both internally and externally

Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree